Product Manager, Consumer Data Platform

WHO WE ARE:

Headquartered in Southern California, Skechers—the Comfort Technology Company—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT

THE ROLE This is your chance to sit at the controls of one of the most powerful engines behind Skechers' direct-to-consumer growth: our Consumer Data Platform. As Product Manager, CDP, you'll own the roadmap that turns raw customer data into smarter marketing, sharper personalization, and unforgettable digital experiences — powering everything from performance media and channel marketing to loyalty and business intelligence.

You'll be the connective tissue between bold business ambition and rock-solid platform execution — partnering with Business leaders, Solution Architecture, and Production Support to make sure the platform doesn't just run, it delivers. If you love building things that move fast, scale big, and make a real dent in how a global brand understands its customers, this is your seat at the table.

WHAT YOU'LL DODrive the Platform Roadmap Own and champion the CDP roadmap — where business ambition, customer value, and technical reality meet

Turn big-picture business needs into crisp user stories, epics, and acceptance criteria engineers love to build from

Call the shots on prioritization — weighing business impact, customer value, and what's realistically achievable

Run the show on product planning, backlog grooming, sprint reviews, and releases

Team up with engineering to build scalable frameworks for data models, Data Cloud segments, and audiences powering email, SMS, paid media, personalization, and automation

Keep leadership and stakeholders in the loop with sharp, clear communication on roadmap, tradeoffs, and progress

Keep platform capabilities locked in step with a fast-moving business

Lead Across Teams, Rally Everyone Around the Vision Be the go-to voice connecting CDP Platform Engineering with the business

Break through roadblocks, align teams, and drive decisions forward

Manage expectations and keep everyone excited and informed on what's coming next Partner across product teams to nail dependencies and deliver big initiatives together

Work hand-in-hand with Solution Architecture to shape implementation approaches that just work

Own the Data Customer Experience Take the reins on audience management, segmentation, and unifying the customer profile end-to-endLead activation of customer audiences across the CDP, teaming up with Marketing, Loyalty, Service Cloud, and outside platforms

Dig into data quality issues alongside Data and Engineering teams and get them solved

Translate business needs into rock-solid requirements for data ingestion, transformation, and harmonization

Set the standard for governance around data usage, privacy, and compliance

Push Innovation Forward Stay ahead of the curve on emerging platform capabilities, including AI-driven personalization

Spot opportunities to level up automation, personalization, and data utilization

Partner with CRM, Loyalty, and Paid Media teams to bring new capabilities to life for real marketing use casesWHAT YOU'LL BRING5+ years of Product Management experience — you know how to shipA natural at stakeholder management across technical and business teamsA proven ability to turn business needs into scalable, real-world solutions

Fluent in Agile/Scrum, backlog management, and juggling shifting priorities

Sharp understanding of customer lifecycle marketing and segmentation

Skilled at making complex technical ideas click for business audiences

Hands-on CDP platform experience, with a strong grasp of data quality governance and consumer privacy is a plus

Deep familiarity with identity resolution, segmentation architecture, and cross-system data movements a plus Comfort working across cloud platforms, APIs, and enterprise data ecosystems is a plus

The pay range for this position is $130,000 - $160,000/year USD.About Skechers…