Retail Marketing Manager

A cookie is a small removable text file that is downloaded onto your computer, mobile, tablet or other device when you access a website..Retail Marketing Manager page is loaded## Retail Marketing Manager locations:
Manhattan Beach, CAtime type:
Full time posted on:
Posted 2 Days Agojob requisition :
JR125074

WHO WE ARE:

Headquartered in Southern California, Skechers—the Comfort Technology Company—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.

ABOUT THE ROLE:

Responsible for planning and execution of marketing strategies to increase traffic, sales, and conversion at new stores, relocated stores, and anniversary stores. Utilize promotions, advertising, and localized grassroots marketing techniques to support growth. Responsible for coordination of all domestic new store opening signage, events and advertising.

WHAT YOU'LL DO:
* Develop new store opening advertising campaigns to increase awareness, drive traffic, and accelerate growth.
* Research costs and create event budgets.  Manage expenses closely to ensure campaigns stay within approved budget.
* Partner with Regional and District managers to develop localized plans that resonate with the customer base. Conduct store and market visits as necessary to create a localized approach to marketing.
* Execute localized store/market-specific advertising to support stores including billboards, digital, radio, direct mail, and grassroots campaigns.
* Responsible for lease required advertising programs for specific retail properties.
* Manage a team to support promotional and advertising efforts. Responsible for the training and development.
* Evaluate campaigns with written analysis in a timely manner. Analyze data to support marketing programs and initiatives and make recommendations based on results.
* Maintain library of grassroots marketing collateral i.e. flyers, discount cards, and tear pads updated bi-annually.
* Work with the Digital team to support new store openings utilizing email, web, social, and mobile channels to drive sales.
* Work with malls and landlords to promote the Grand Openings.
* Work with the Operations team to implement strategies to enhance customer experience in Big Box stores.  Make the first impression of Skechers a fun and memorable experience for families.
* Maintain an inventory of giveaway items to use for events and campaigns. This includes researching new creative ideas, sourcing vendors, bidding process, and overseeing the purchase and fulfillment of orders.
* Monitor competitor advertising and stay abreast of industry innovations that may be used to better Skechers’ campaigns.
* Work in tandem with the Operations department to communicate updates to office and field and provide clear execution expectations.
* Work closely with Graphics department to develop creative and manage the process from inception to execution.  Ensure that deadlines are met.
* Oversee a Marketing Coordinator and/or Specialist.  The Retail Marketing Manager will ensure they meet deadlines, perform at a high level, and are responsible for the growth and development of the employee(s).WHAT YOU'LL BRING:
* Ability to thrive in a fast-paced retail environment.
* Must possess strong organizational and time management skills, with attention to detail and ability to prioritize multiple projects and priorities with minimal supervision.
* Must have a strong command of Microsoft Office and understanding of retail calculations.
* Must have the ability to analyze data, provide insights, and make recommendations.
* Must have the ability to manage another person and support their growth and development.
* Must demonstrate a high degree of expense awareness and control.
* Strives for creativity and innovation.  Looks to continually improve on past performance and looks for new and better ways to increase store traffic.
* Creative thinker with good design sense.  Understands advertising…