Commercial Marketing Manager – Broadband Customer Management

Responsibilities

• Leverage advanced data analytics and business intelligence to develop actionable recommendations that directly inform Fiber customer migration and lifecycle strategy.
• Translate complex internal and external data sets into clear, decision-ready insights for leadership.
• Model business impacts and develop rigorous business cases for strategic initiatives, including price plan recommendations, feature launches, and segment-specific offers.
• Build high-quality financial models and validate assumptions through data analysis.
• Execute comprehensive broadband customer marketing plans in close partnership with pricing, finance, operations, supply chain, product management, analytics, and consumer insights.
• Identify targeted opportunities through segmentation of the customer base, competitive landscape analysis, and business performance data.
• Provide strategic recommendations on offers and programs to acquire and retain broadband customers.
• Collaborate with Finance and planning teams to drive successful steering of quarterly subscriber and revenue outcomes, managing forecast accuracy and performance to plan.

• Bachelor's degree plus 5 years of related work experience OR Advanced degree with 3 years of related experience
• 4+ years of Marketing experience in one or more of the following categories: software/hardware, web, telecommunications, consumer electronics, or consumer packaged goods.
• Analyzing customer, business, and industry data to drive business performance; proficiency with data analysis tools, dashboards, and reporting platforms.
• Business case development and financial modeling to support strategic recommendations.
• Driving strategy cross-functionally across large, matrixed organizations.
• At least 18 years of age
• Legally authorized to work in the United States.