Senior Director, Marketing Investment & Operations

Role Overview

The Senior Director of Marketing Investment & Operations is accountable for how marketing capital is allocated, governed, operationalized, and scaled across the enterprise. This role owns the systems, processes, and partnerships that ensure every marketing dollar is invested deliberately, executed compliantly, and deployed with maximum return and minimal risk. As the financial and operational steward of the marketing organization, this leader builds a dynamic investment capability that continually answers:
Where each dollar goes, why it goes there, and when it should move, scale, or stop.

• Dynamic Investment & Funding Model – Maximize return on marketing investment through a dynamic, continuously reforecasted portfolio model; shift marketing from static budgets to actively managed capital; ensure investment decisions are transparent, repeatable, and performance‑driven.
• Enterprise Marketing Operations – Build and run the operating system that enables marketing to scale efficiently, compliantly, and with speed; serve as the connective tissue between Marketing, Finance, Legal, Risk, Compliance, and Supply Chain.
• Accountability & Performance Culture – Drive clear ownership and accountability for all marketing spend; set expectations that funding is earned and defended through performance; move the organization from “budget ownership” to investment responsibility.

• Enterprise Marketing Investment Strategy
  • Own the end‑to‑end lifecycle of marketing investments: opportunity identification, business case, approval, funding, performance tracking, and reallocation.
  • Define the strategy for funding growth as a mirror to Marketing and Product strategy.
  • Act as the financial steward of the entire Marketing organization and maintain a holistic, portfolio‑level view of all marketing investments.
  • Lead cross‑functional reforecasting, scenario planning, and budget optimization.
• Advanced Investment Governance & Decisioning
  • Create scalable and consistent business case frameworks for all incremental investment requests.
  • Establish clear investment criteria and decision frameworks to evaluate competing opportunities.
  • Mediate trade‑off decisions across LOBs, channels, and states to ensure enterprise value over local optimization.
  • Project‑manage investment proposals through approval forums (AO, Finance, Executive Leadership).
• Cross‑Functional Growth Orchestration
  • Partner with LOB Owners and Channel Owners to shape investment strategies aligned to growth ambitions, test assumptions, and ensure end‑to‑end accountability for performance.
  • Optimize funding across paid, owned, and earned channels and align state‑level strategies with enterprise priorities.
• Marketing Operations, Risk & Governance
  • Own the marketing operating model, ensuring investments translate into executable, compliant programs.
  • Serve as the primary marketing partner to Legal, Compliance & Risk, and Supply Chain & Procurement.
  • Establish operational guardrails that balance speed with risk management and create clear rituals and forums for alignment.
• Accountability & Performance Culture
  • Drive clear ownership and accountability for all marketing spend.
  • Set expectations that funding is earned and defended through performance.
  • Move the organization from “budget ownership” to investment responsibility.

• 10–15+ years in marketing finance or marketing FP&A with senior leadership experience.
• Strong understanding of media, digital, and brand marketing drivers.
• Expertise in financial modeling, analytics, and performance measurement, including scenario planning and MMM.
• Command of operational systems of high‑functioning Marketing organizations.
• Knowledge of governance frameworks (approval flows, contract compliance).
• Excellent communication with executive level and cross‑functional leadership.

• CMO and Marketing Leadership Team
• Lines of Business & Product Leadership
• Channel and State Investment Owners
• Finance, AO, Legal, Compliance, Risk
• Supply Chain / Procurement
• Analytics & Data Science

Annual Salary $ - $. The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at…