Lead II, Media Strategy & Planning

Why Join GEICO?

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities. Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive on relentless innovation to exceed our customers' expectations while making a real impact on local communities nationwide. Founded in 1936, GEICO is a member of the Berkshire Hathaway family of companies and one of the largest auto insurers in the United States.

When you join our company, we want you to feel valued, supported, and proud to work here. That's why we offer the GEICO Pledge:
Great Company, Great Culture, Great Rewards, and Great Careers.

Location:

Hybrid — 3 days onsite (Manhattan, NY or Bethesda, MD)

Reports To:

Manager, Media Strategy & Planning

Within Marketing at GEICO, media strategy and planning translates business ambition into media investment that actually moves the business. Getting this right is a real competitive advantage and a must‑do.

In this role, you'll steer the translation of business briefs and marketing plans into integrated media strategies and activation plans, working across television, audio, out‑of‑home, social, and emerging channels. You'll be the connective tissue between internal stakeholders, agency partners, and cross‑functional teams — making sure plans are not just built well, but understood, executed cleanly, and optimized as new performance data comes in.

That includes agency management, budget oversight, creative trafficking, and measurement.

This role suits someone who wants real ownership over how media dollars translate into business results — not just a seat managing a process. You'll need to move comfortably between strategic thinking and hands‑on execution. As the team's media practice continues to evolve, there's real room to shape the future of GEICO media, not just execute against an existing playbook.

Partner with agency partners and internal cross‑functional stakeholders to develop integrated media strategies aligned to business and marketing objectives. Translate business briefs and marketing plans into actionable media briefs, strategic plans, tactical recommendations, and activation plans. Collaborate closely with Creative, Product Marketing, Analytics, and Performance Media channel teams to ensure cohesive messaging and execution across channels. Maintain a working knowledge of media, sports, culture, and consumer trends to identify opportunities that strengthen brand relevance and business impact.

Operate effectively in a fast‑paced environment, managing shifting priorities and timelines across multiple lines of business.

Support the strategic development and execution of national and local media plans across paid channels. Partner with agency teams to ensure campaign recommendations, channel allocations, audience strategies/activations, and tactical plans are aligned with campaign objectives. Help evaluate and refine media strategies based on business performance, campaign insights, and changing market conditions. Assist in the development of strategic presentations, planning frameworks, POVs, and recommendations for internal stakeholders.

Coordinate campaign launches and support executional excellence, including creative trafficking, asset management, and delivery timelines.

Monitor media marketplace trends, emerging platforms, and sponsorship opportunities to identify areas for testing, learning, and innovation. Maintain strong relationships with agency partners, media publishers, platforms, and technology providers to stay informed on new opportunities and best practices that drive our brand and business forward.

Partner with internal and external analytics teams to monitor campaign performance and identify optimization opportunities. Help translate performance insights into actionable recommendations that inform future planning decisions. Assist with marketing mix modeling reviews, test‑and‑learn…