Sales and Marketing Operations Coordinator Job Manitowoc area,Wisconsin USA,Marketing / Advertising / PR

Sales And Marketing Operations

The Sales and Marketing operations position is a high-profile, hybrid role within the organization, with clients, and with visitors, that performs administrative duties of a highly varied nature for the executive group, and specific operational roles and functions within the sales and marketing team (which includes supporting product management and development).

The estimated time commitment for the roles between the executive functions and the sales and marketing operational functions is split between 30% (executive) and 70% (sales and marketing)

Essential Job Functions:

Executive Team:

Administer the executive, sales, and marketing team's schedule of appointments and meetings in Outlook while ensuring effective coordination and communication with internal or external meeting or event participants.

Act as a self-motivated, respected, and highly trusted liaison between the executive, sales, and marketing team members, clients and company visitors, etc.

Plan, perform and communicate the status of administrative duties with speed and accuracy with a high degree of independence, confidence, and attention to detail.

Coordinate all business travel arrangements for the executive, sales, and marketing teams, including flights, hotels, vehicles, event registrations, etc. as needed, with the ability to adapt to changes as needed.

Assist clients, client representatives, and visitors in coordination of travel, lodging, meals, and local transport when visiting the company.

Organize launch events, luncheons or other entertainment events for clients as needed.

Holds primary responsibility for company event planning and calendar management, including support for all-hands meetings, career fairs, facility tours, etc.

Screen telephone calls for the company and route or reply to incoming correspondence.

Generate letters, memos, reports, confidential information, etc. as requested.

Support sales and marketing in lead management, administration, and follow up if requested.

Assist marketing with administrative updates to website content, communications drafting, and social media updates when requested.

Balance credit card statements and file expense reports.

Manage and maintain headquarters location for cleaning, service, organization, etc.

Sales/Marketing/Product Development:

Brand & Social Media Stewardship:

Coordinate and publish content across social media platforms, ensuring alignment with Burger Boat's legacy of craftsmanship, innovation, and premium positioning

Tailor messaging to reflect the nuances of each business segment while maintaining a consistent brand voice

Monitor engagement and audience trends, providing regular summaries and insights on content performance and reach

Marketing Campaign & Outreach Support

Assist in the execution of targeted email campaigns and outbound sales initiatives across multiple market segments

Track campaign effectiveness, including open rates, engagement, and response trends, and provide actionable insights

Maintain and segment contact databases to support highly personalized outreach aligned with the company's relationship-driven sales approach

Trade Show & Event Coordination

Plan and coordinate logistics for domestic and international boat shows, industry exhibitions, and client events

Develop detailed event agendas and briefing materials for attending leadership and sales teams

Coordinate shipment and delivery of high-value marketing materials, displays, and branded assets to ensure a polished, on-brand presence

Support on-site execution to ensure a seamless and professional experience reflective of the Burger brand

Sales Enablement & Client Support:

Assist in preparing bespoke presentations, proposals, and marketing materials tailored to individual clients and projects

Coordinate closely with sales, engineering, and leadership teams to ensure accuracy and alignment in client-facing materials

Maintain organized libraries of photography, renderings, specifications, and project highlights across all segments

Cross-Segment & Cross-Functional Coordination

Provide day-to-day support to the Senior Product Manager and Marketing Director/Manager on strategic and tactical initiatives

Facilitate coordination between departments to ensure consistent messaging and timely execution across yachts, commercial, refit, and military programs

Help balance priorities across segments with differing timelines, audiences, and regulatory considerations

Content Development & Brand Consistency:

Assist in the creation and refinement of marketing collateral, including brochures, digital content, and presentations

Ensure all materials reflect the company's standards for quality, detail, and visual excellence

Support storytelling efforts that highlight Burger's heritage, technical expertise, and custom capabilities

Website Content Maintenance & Updates

Perform routine, non-structural updates to the company website, including adding new project photography, vessel highlights, and marketing content

Review and update website…