Integrated Marketing Specialist, ABM

Integrated Marketing Specialist, ABM

Join to apply for the Integrated Marketing Specialist, ABM role at Field Nation
.

Field Nation brings companies and service professionals together through an integrated, easy‑to‑use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals that depend on us.

The Integrated Marketing Specialist, ABM supports the execution of multi‑channel marketing campaigns, account‑based marketing (ABM) programs, and events that drive awareness, engagement, and pipeline growth across Field Nation’s key audience segments.

Reporting to the Manager, Integrated Marketing, this role focuses on activating campaigns and ABM plays across digital, paid, and in‑person channels. The specialist collaborates closely with the Digital, Content, and Sales teams to ensure seamless execution and alignment with Field Nation’s broader marketing and sales objectives.

• Campaign and ABM Execution:
  Execute integrated, multi‑channel marketing and ABM campaigns to drive demand and account engagement, supporting 1:few and 1:many programs aligned to ICPs and sales priorities. Partner cross‑functionally to plan and deliver campaigns on time from strategy through launch.
• Account Targeting and List Management:
  Partner with Marketing Operations and Sales to build and maintain accurate ABM target account lists aligned to go‑to‑market priorities. Track account‑level engagement and surface actionable insights to XDRs and sales teams.
• Content and Personalization Support:
  Collaborate with content, design, and digital teams to develop and tailor campaign and ABM assets across email, social, web, and paid channels. Adapt existing content to resonate with targeted audiences while maintaining brand and message consistency.
• Event and Webinar Coordination:
  Support trade shows, events, and webinars aligned to integrated campaign and ABM goals, managing logistics and execution with guidance from the Manager, Integrated Marketing. Coordinate end‑to‑end webinar delivery in partnership with Digital Marketing, including promotion, live execution, and post‑event follow‑up.
• Lead Management and Reporting:
  Monitor and maintain accurate lead and account engagement data across campaigns, events, and ABM programs. Share actionable insights with Sales and XDR teams and report on performance metrics to inform ongoing optimization.

• 2-3 years of experience in B2B marketing, demand generation, or a related field.
• Familiarity with account‑based marketing concepts and marketing tools such as Hubspot, Salesforce, or ABM platforms (e.g., 6
  
  Sense).
• Strong organizational skills with experience managing multiple projects and deadlines.
• Excellent communication and cross‑functional collaboration skills.
• Bachelor’s degree in Marketing, Communications, or related field.

• Unlimited paid time off
• Annual vacation bonus – yes, we’ll pay you a bonus to take paid time off!
• Strong values around work/life balance
• Community involvement opportunities
• Competitive benefits: medical, dental, vision, paid parental leave + 401K
• Exposure to cutting‑edge technologies to solve meaningful problems
• Disability insurance
• Paid paternity leave
• Child care support
• Medical insurance
• Vision insurance
• 401(k)
• Paid maternity leave

$82,000 - $97,000 a year

At Field Nation, we share the value of transparency and enable this during our recruiting process. We believe it’s important to share the compensation range to best understand the full opportunity of a role! We select our initial range based on reliable compensation survey data. Other factors we consider in setting the specific pay for an individual will generally include, among other things, experience, specialized skills, work location, and internal equity to provide competitive offers.

Base Salary Range | Minnesota or other Zone 3 | $82,000 - 97,000

At Field Nation, we believe work is about more…