Marketing Coordinator - Keyc

About Gray Media

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households.

The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and Power Nation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage
• Health Savings Account with Company contributions
• Flexible Spending Account
• Employer-paid life and disability benefits
• Paid parental leave benefits
• Adoption and Surrogacy Benefits
• 401(k) Plan, including matching and profit-sharing contributions
• Employee Assistance Program
• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
• Paid Time Off, including Relocation PTO
• Focus on Caring

Salary/Wage

$40,000 - $50,000/yr. (Depending on Experience)

Description

Since 1960, KEYC-TV/KMNF-CD has succeeded with a culture that values skills, encourages creativity, and fosters professional growth. Enjoy all four seasons in the booming Greater Mankato metropolitan area. The friendly, welcoming region is a happy mix of city and country living. We maintain the most highly visited social media sites in southern Minnesota.

Ready to turn heads, drive engagement, and be the ultimate storyteller for a brand that truly matters? KEYC News Now is looking for a Marketing Coordinator who can blend creative genius with digital savvy, crafting campaigns that resonate across every screen and connect deeply with our community. If you thrive on developing multi-platform strategies and making a tangible impact, then this is your stage.

• Innovate creative concepts:
  Develop, produce, and analyze compelling marketing strategies and content that shine across all of KEYC's platforms—TV, digital, and social.
• Be the community champion:
  Identify, schedule, coordinate, and enthusiastically represent KEYC at local events, building vital connections as our key liaison.
• Orchestrate travel adventures:
  Lead, organize, and facilitate exciting travel-related promotions, partnering with industry leaders like Holiday Vacations and Collette.
• Craft essential tools:
  Design and maintain a suite of powerful sales and marketing materials, from dynamic media kits to informative client sheets and eye-catching promotional collateral.
• Launch integrated campaigns:
  Strategize, develop, and execute seamless marketing campaigns for our sales department, ensuring impactful reach across on-air, digital, and social media.
• Dominate social media:
  Oversee and manage all paid social media initiatives, amplifying both client campaigns and KEYC's own station promotions with precision and flair.
• Bridge news and sales:
  Lead, coordinate, and facilitate strategic sales initiatives that intersect directly with our news department and the beloved Kato Living segments, ensuring powerful cross-promotion.
• Curate Kato Living content:
  Organize, schedule, and manage all sponsored segments for Kato Living, working hand-in-hand with our hosts to bring engaging stories to life.
• Shape daily narratives:
  Collaborate with Kato Living hosts to identify and schedule non-sponsored segments, adding genuine value and interest to our programming.
• Drive digital news…