Marketing Specialist

Help Build the Future of Taylor OnDemand! What if you could join a company with the resources, stability, and reach of an industry leader while helping grow a brand that still has startup energy? That's exactly what this role offers. Your Opportunity:
Taylor is looking for a creative, growth-minded Marketing Specialist to help grow Taylor OnDemand () into a recognized leader within the reseller, eCommerce, influencer, and technology communities. This is a rare opportunity to help shape the future of a rapidly growing business while also supporting strategic sales and marketing initiatives for Taylor Corporate Identity & Branding (TCIB), a trusted partner to many of the world's most recognized brands.

If you're energized by building awareness, driving demand, creating campaigns, testing new ideas, and seeing the direct impact of your work on business growth, you'll thrive in this role.

To be considered for the Taylor opportunities, candidates must be authorized to work in the United States without the need for employer sponsorship.

• Launch and optimize digital marketing campaigns across paid advertising, social media, email marketing, landing pages, and marketing automation platforms.
• Build and manage email campaigns, newsletters, nurture programs, and customer journeys designed to generate leads and drive growth.
• Create engaging content that educates, inspires, and connects with audiences across Linked In, Instagram, You Tube, and other digital channels.
• Identify new opportunities to grow awareness, reach new audiences, and maximize results within lean budgets.
• Track performance, uncover insights, test new approaches, and continuously improve results across channels.

• Help support Taylor Corporate Identity & Branding's growth by creating personalized marketing experiences that showcase Taylor's capabilities, support strategic sales opportunities, and help win new business.
• Create customized landing pages, email campaigns, newsletters, presentations, and digital assets that support enterprise sales efforts.
• Develop content and customer journeys designed to engage prospects and differentiate Taylor in competitive opportunities.
• Partner with sales teams to bring strategic pursuits, key accounts, and growth initiatives to life through compelling digital experiences.
• Support Highspot content management and create tools that help sales teams effectively communicate Taylor's value proposition.

• 3+ years of social media / digital marketing experience - preferably focused on the B2B or reseller space
• Experienced with digital advertising, email marketing, social media, and content creation
• Equal parts creative thinker and data-driven marketer
• Excited by the challenge of building awareness for a growing brand
• Comfortable balancing strategy and execution
• Skilled at maximizing results with limited budgets
• Curious, proactive, and willing to test new ideas
• Comfortable building awareness for emerging brands while supporting established businesses
• Energized by a fast-paced environment where no two days look the same

• Digital advertising (Google, Linked In, Meta, You Tube)
• Hub Spot, Act-On, or similar marketing automation platforms
• Email marketing and nurture campaigns
• Landing page creation and optimization
• Highspot and sales enablement platforms
• Digital flipbooks and interactive content
• Google Analytics and campaign reporting
• Social media content development and management
• CRM and lead management platforms
• Website content management and optimization

• This is a rare opportunity to help build an emerging brand with startup-style energy while leveraging the resources, scale, and…