Bilingual Product Marketing & Training Manager

Description

Kelly is seeking a Bilingual Product Marketing & Training Manager to work with our client, a long-established direct-selling company, on a direct hire basis. This newly created role is responsible for translating product features, benefits, and usage information into compelling, easy-to-understand content. It will develop the strategic content outlines, messaging direction, and product expertise that enable the Communications and Creative teams to bring content to life.

The ideal candidate brings ++cookware or housewares experience++, a strong understanding of consumer products, and experience developing product marketing, training, or educational content.

• Develop product marketing strategies and content plans supporting new product launches, product education, and promotional initiatives
• Translate product features and technical information into clear, compelling consumer benefits and content outlines
• Partner with Product Development and Marketing leadership to understand product positioning, target audiences, competitive differentiation, and key selling points
• Develop content briefs and strategic outlines for videos, web content, photography, recipes, product demonstrations, and other marketing assets
• Support marketing initiatives for both new and existing products to increase consumer awareness, engagement, and sales
• Develop product-based training content and educational materials for internal and external audiences
• Create clear, user-friendly Use & Care information that helps consumers understand how to properly use, care for, and maintain products
• Develop training content for new and existing products, including features, benefits, demonstrations, usage, and best practices
• Partner with the Training team to translate content outlines into LMS courses and other training vehicles
• Support training initiatives for sales teams, direct-selling organizations, retail partners, and other key audiences
• Serve as the product marketing and training content strategist, providing the expertise and direction needed to develop effective consumer-facing content
• Partner with the Communications team, which owns final copywriting, by providing strategic content outlines, messaging direction, product knowledge, and creative briefs
• Collaborate with Creative on video, photography, product demonstrations, and other visual content
• Partner with Digital and Social teams to adapt and deploy content across appropriate channels
• Participate in video productions and product demonstrations, providing product expertise and content direction
• Work cross-functionally with Product Development, Marketing, Training, Communications, Creative, Digital/Social, and Sales teams
• Develop content that supports direct-selling and consumer education initiatives
• Apply an understanding of direct selling to product training, demonstrations, and sales enablement content
• Identify opportunities to make complex product information approachable, engaging, and actionable for consumers and sales representatives

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 3–5 years of experience in consumer products, with cookware or housewares experience required
• Fluent Spanish/English communication skills required, both written and spoken
• Experience developing product marketing, training, or educational content
• Experience supporting product launches and/or brand or product management initiatives
• Direct-selling experience strongly preferred
• Experience with video, photography, product demonstrations, recipes, or other consumer-facing content is a plus
• Experience with an LMS or digital training platform is preferred but not required
• Candidates with experience at product-focused consumer brands such as Ninja, iRobot, or similar companies are encouraged to apply
• Strong…