Vice President, Global Business Insights & Analytics

About Us

Who we are: Samsonite is the worldwide leader in superior travel bags, luggage, and accessories combining notable style with the latest design technology and the utmost attention to quality and durability. For more than 100 years, Samsonite has leveraged its rich heritage to create unparalleled products that fulfill the travel lifestyle needs of conscious movers everywhere. With a portfolio of brands including Samsonite, Tumi, American Tourister, High Sierra, Gregory, Hartmann, and Lipault Paris, our products are sold in over 100 countries in North America, Asia, Europe and Latin America through our company-operated retail store, websites and a variety of retail partners.

We are seeking a senior, highly strategic VP of Global Business Insights & Analytics to serve as the single source of truth and strategic analytics partner for the Global Marketing & Ecommerce organization. This role is critical in enabling data-driven decision-making across brand, portfolio, and investment strategies, with direct impact on commercial performance and long-term brand equity.

Reporting to the Global Head of Marketing & Ecommerce, this role is responsible for defining and governing the global measurement ecosystem across Marketing and Ecommerce, including Marketing Mix Modeling (MMM), A&P portfolio guidance, POS and market share reporting, executive-level SSOT reporting, syndicated data partnerships, and custom research methodologies. The role will ensure global consistency, methodological rigor, and executive-ready insights while enabling regions and markets to act with confidence and speed.

As a senior leader, this role balances strategic advisory responsibilities with strong operational ownership - translating complex data into clear recommendations, shaping investment priorities, and embedding analytics into everyday marketing and ecommerce decision‑making. Final authority on data, measurement standards, MMM interpretation, and performance truth.

This is a hybrid role; we work on site 4 days and remotely 1 day, weekly.

• Define and own global standards, methodologies, and best practices for marketing and brand analytics across regions.
• Establish and maintain the global Single Source of Truth (SSOT) framework covering POS, share, ecommerce, and performance reporting.
• Serve as the global authority on marketing effectiveness and brand measurement, ensuring regional outputs are comparable and decision‑ready.
• Ensure alignment between global marketing priorities and regional analytics approaches.

• Govern MMM vendor selection, methodologies, refresh cadence, and quality assurance.
• Define global MMM standards, modeling principles, and interpretation guidelines, while enabling regional teams to execute models locally.
• Translate aggregated MMM outputs into enterprise‑level A&P portfolio guidance and investment guardrails.
• Provide global POVs on investment effectiveness and cross‑market learnings to inform annual planning and strategic prioritization – rolling up findings across regional teams.

• Own global POS and market share reporting standards and syndicated data partnerships (e.g., Circana).
• Define global KPI definitions, scorecard structures, and reporting standards used consistently across regions and markets.
• Ensure consistent global reporting frameworks for commercial performance across channels and markets.
• Synthesize regional data into executive‑ready global performance readouts for leadership forums.

• Define global frameworks and standards for brand health and consumer measurement, ensuring relevance across diverse markets.
• Establish research methodologies, quality benchmarks, and best practices that regions can apply with confidence.
• Govern preferred research partners and support regions in executing high‑quality custom research aligned to strategic priorities.
• Ensure brand and consumer insights are actionable and clearly connected to brand strategy, innovation, and creative effectiveness.

• D…