Senior Marketing Analyst

Overview

Additional Location(s): US-MN-Arden Hills

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit
- High Performance

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing - whatever your ambitions.

About the role:

We are seeking a Senior Marketing Data Analyst to join our Cardiology Marketing & Digital Enablement (CMDE) team. In this role, you will support our marketing and commercial teams with insights that drive data-informed decision-making and optimized marketing initiatives across digital marketing, campaign performance, customer segmentation, and ROI optimization efforts. The ideal candidate is not only data-savvy but also capable of translating complex data into actionable business insights.

Work Mode: Boston Scientific follows a hybrid work model, requiring team members to be on-site at least three days per week to foster strong collaboration and synergy.

Relocation Assistance: Relocation assistance is not available for this position at this time.

Visa Sponsorship: Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time.

• Data Analysis & Insights: Analyze and interpret complex marketing data across channels (email, web, paid media, CRM, call center, etc.). Identify trends, patterns, and insights to optimize customer acquisition and engagement strategies. Propose and conduct A/B testing and multivariate experiments to improve campaign performance.
• Reporting & Dashboarding: Design, quality check, and maintain scalable dashboards and reports using tools like Tableau. Provide weekly/monthly/quarterly performance reporting and KPIs for various stakeholders (e.g., campaign ROI, funnel analysis, LTV/CAC).
• Campaign Measurement & Attribution: Develop robust attribution models to track marketing effectiveness across channels. Partner with media teams to evaluate performance of paid campaigns and optimize spend.
• Collaboration: Work closely with marketing, product, and strategy teams to align metrics and drive business outcomes.
• Data / Infrastructure: Collaborate with data engineers to ensure marketing data pipelines are reliable and scalable. Advocate for data quality, integrity, and consistency across all systems.

• Required qualifications:
• Bachelor's or Master's degree in Marketing, Statistics, Data Science, Economics, or related field.
• 5+ years of experience in a data analyst or marketing analytics role.
• Strong proficiency in SQL (ideally in Snowflake) and data manipulation languages.
• Hands-on experience with data visualization tools (ideally Tableau).
• Solid understanding of marketing technologies, including site tagging and analytics in Google ecosystem and data payloads to Salesforce.
• Exceptional communication skills - able to translate data into compelling narratives.
• Preferred qualifications:
• Experience with statistical tools (ideally Python) is a plus.
• Familiarity with working in regulated industries or with sensitive business data (e.g., healthcare, life sciences).
• Experience in marketing mix modeling or predictive modeling.
• Experience with healthcare claims and prescription data.

Requisition : 623546

Minimum Salary: 85,000

Maximum Salary: 161,500

The anticipated compensation listed above and the value of core and optional employee benefits offered by Boston Scientific will vary based on actual location of the position and other pertinent factors. Compensation will be commensurate with experience and qualifications. At BSC, it is not typical to hire near the bottom or top of the listed salary range.

Compensation for non-exempt (hourly), non-sales roles may include variable compensation (e.g., overtime and shift differential) and annual bonus target (subject to plan eligibility and other requirements). Compensation for exempt, non-sales roles may include variable compensation, i.e., annual bonus target and long-term incentives (subject to plan eligibility and other requirements).

For MA positions: It is unlawful to require or administer a lie detector test for employment. Violators are subject to criminal penalties and civil liability.

Boston Scientific is an equal opportunity employer. The company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, gender expression, veteran status, age, mental or physical disability, genetic information or any other protected class.

Please be advised that certain US-based positions may require acceptable proof of COVID-19 vaccination…