Group Marketing Manager, Social Media--Cardiology

Group Marketing Manager, Social Media

At Boston Scientific, we'll give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we'll help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

The Group Marketing Manager, Social Media, will lead the social media strategy across the Cardiology Group, serving as the strategic leader responsible for developing, executing, measuring, and optimizing social media programs that drive commercial growth, strengthen brand leadership, and support corporate reputation objectives.

This individual will establish and oversee a unified social media vision across all Cardiology businesses, balancing the unique needs of individual franchises with enterprise-wide priorities. The role will partner closely with Business-Unit Marketing, Corporate Communications, Digital Marketing, Medical Affairs, Regulatory Affairs, Legal, and Commercial leadership to ensure clear, compliant, and impactful social engagement.

The ideal candidate is a highly collaborative and influential leader who can seamlessly navigate across multiple businesses and stakeholder groups to align priorities, drive execution, and scale best practices. They will possess deep expertise in organic and paid social media, social listening, thought leader engagement, analytics, and emerging AI technologies. Equally important is a passion for coaching and developing talent while fostering a high-performing, innovative team culture.

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model, requiring employees to be in our Arden Hill, MN or Maple Grove, MN office at least three days per week.

Relocation assistance is not available for this position at this time.

Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time

• Develop and own the comprehensive social media strategy for the Cardiology Group, ensuring alignment across all businesses, audiences, and commercial priorities.
• Establish social governance, standards, measurement frameworks, and best practices.
• Serve as the primary strategic advisor to marketing leadership on social trends, channel evolution, and opportunities to drive business impact.
• Build annual roadmaps, investment plans, and strategic priorities for social media programs; create scale, consistency, and operational efficiencies across franchises while maintaining business-specific flexibility.

• Partner closely with Corporate Communications to advise senior leaders on social media best practices, executive visibility, and content opportunities.
• Support crisis communication preparedness and reputation management activities.

• Establish and lead a comprehensive social listening program across Cardiology.
• Monitor key conversations, competitive activity, customer sentiment, emerging trends, and industry developments.
• Create regular executive-level reporting that translates social activity into strategic recommendations.

• Lead social monitoring and engagement strategies for key opinion leaders (KOLs), professional societies and influencers across all cardiology franchises.
• Identify emerging voices, trends, and opportunities that can support commercial and educational objectives.

• Lead the development and execution of paid social media campaigns that support awareness, engagement, lead generation, and commercial objectives.
• Optimize audience targeting, creative performance and budget allocation.
• Partner with internal teams and agencies to maximize return and campaign effectiveness.
• Continuously evaluate new platforms, formats, and technologies to improve performance.

• Own social media measurement strategy and reporting across the Cardiology Group.
• Establish standardized KPIs, dashboards, and executive reporting frameworks.
• Leverage data and analytics to provide actionable insights that drive strategic decisions.
• Identify, pilot, and implement AI-powered technologies that automate social listening, reporting, content intelligence, and workflow optimization.
• Partner with Digital Enablement, Data & Analytics, and Marketing Operations teams to advance automation and scalable reporting capabilities.

• Lead, coach, and develop a team of Social Media Managers and specialists.
• Foster a culture of accountability, collaboration, innovation, and continuous learning.
• Build organizational capabilities in social media strategy, content development, analytics, and emerging technologies.
• Create development…