Associate Manager, Upstream Marketing; hybrid

Job Overview

Work Flexibility:
Remote. Stryker’s Upper Extremities division focuses on better outcomes for Shoulder Arthroplasty customers. This role leads a team of portfolio marketers and maintains product responsibilities focused on expanding the Shoulder Arthroplasty implant portfolio.

• Lead upstream marketing strategy by defining product vision, market strategy, portfolio roadmaps and long-term growth plans aligned with business objectives.
• Drive customer and market insights through segmentation, voice of customer, competitive intelligence, and unmet needs analysis to influence product development and innovation.
• Develop compelling value propositions and product positioning while partnering cross-functionally to ensure customer needs are translated into successful product strategies.
• Guide portfolio and lifecycle management by leading pricing strategy, evidence generation, product lifecycle planning, and strategic investment decisions.
• Partner across R&D, Clinical, Regulatory, Sales, and Finance to develop business cases, launch strategies, and commercialization plans that accelerate growth.
• Leverage data and financial insights to build forecasts, business cases, budgets, KPIs, and performance metrics that support strategic decision-making.
• Build relationships with key opinion leaders (KOLs) and industry stakeholders to shape product strategy, clinical evidence generation, and market adoption.
• Lead and develop a high‑performing marketing team by coaching talent, fostering innovation, driving strategic thinking, and promoting a culture of collaboration, accountability, and continuous improvement.

• Bachelor’s degree required.
• Minimum 6 years of professional experience.
• Preferred: MBA.
• Minimum 3 years experience in medical device or marketing/sales.
• Experience with developing software on Hololens Mixed Reality Technology.
• Must be located in the United States of America.

Pay Ranges: US5: $107,700 - $179,600 USD.

Annual Travel: 40%.

Stryker Corporation is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, gender identity, sexual orientation, national origin, disability, or protected veteran status. Stryker is an EO employer – M/F/Veteran/Disability. Stryker Corporation will not discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.

• Remote – role allows majority to 100% time from alternate workplace.
• Field-based – expect to work majority to 100% time at customer facilities and within a set territory.
• Onsite – role is 100% located at a Stryker facility.
• Hybrid – regularly work in both alternate workplace and Stryker facility.