Director of Engagement Communications

## Director of Engagement Communications Apply locations:
US, Saint Paul, MNtime type:
Full time posted on:
Posted 6 Days Agojob requisition :
R2026263
** Overview
* * The Director of Engagement Communications creates, manages, and directs alumni and constituent communications that promote a lifelong relationship with the College. This position leads strategy, implementation, and analysis for engaging alumni and parents and families, cultivating and stewarding  their relationships with the College with a goal of ultimately increasing philanthropic support .
A central part of this work is crafting fundraising solicitations, stewardship messages, and impact reporting in close collaboration with the AVP of Engagement. The director will also set and facilitate regular strategy and content development meetings with colleagues across engagement and  advancement, serving as a strategic partner across teams and creating a holistic communications experience for our constituents.
Working within a shared production model, the director partners with content-providing offices across Advancement, allowing the director to focus on strategy, writing, and quality, while staying current on digital communications best practices and driving continuous innovation in the field.
About the Department    When students choose Macalester, they join a lifelong community of support. The Macalester Engagement department—made up of the alumni engagement, annual giving, parent and family, and special events teams—fosters meaningful relationships with students, alumni, and parents through increasing levels of engagement with the college over a lifetime.
Our work is about growing the number of constituents who connect with Macalester: inspiring active engagement through campus- and volunteer-driven events, fostering community, connecting audiences to volunteer opportunities, and building philanthropic journeys.
** Responsibilities & Qualifications
****** Lead Strategic Vision:
***** Design and execute a strategic communications plan that strengthens constituent engagement while balancing needs of the Engagement team and wider College
* Collaborate with the Macalester Fund and Alumni Engagement teams to achieve shared goals for alumni engagement, philanthropic education, solicitation, retention, and advancement
* Work closely with the Marketing and Communications team to create unified messaging for alumni outreach that aligns with College-wide communications, incorporating industry best practices and innovative communications techniques
* As a leader on the Engagement Team, participate in setting office-wide strategies to further the division’s equity-grounded principles and the college’s strategic priorities
**** Communication Strategy, Solicitation Writing, and Execution
***** Partner with the Macalester Fund director and Parent & Family Engagement director to develop strategy and write persuasive fundraising solicitations, stewardship communications, and impact reporting for multi-channel, multi-segmented campaigns, with a goal of increasing donor support for the College’s operating budget
* Collaborate with the Engagement Directors to design targeted approaches to engage distinct constituent segments including students, recent graduates, young alumni, mid-career alumni, identity & affinity groups, parents & families, and regionally based groups
* Guide the Engagement team’s shared email production model: set standards, timelines, and quality controls for broadcast email, including strategic calendaring; create, maintain, and upgrade systems to communicate at scale on behalf of campus partners as appropriate; represent Engagement for large-scale event communication strategy; and build and send high-priority emails as needed using a responsive email framework (HTML/MJML) and the Slate Deliver platform
* Demonstrate interest in digital best practices and tools to support effective email communications campaigns
**** Project Management:
***** Develop and manage an annual integrated communications strategy that tracks Engagement and wider College communications to ensure a steady cadence of information, calls for engagement, solicitation, and…