Commercial Operations & Marketing Manager

About You

You’re someone that can teach us something. You’re excited by this role because it can grow into something greater as we continue to scale. We’re looking for someone who has a high degree of ownership and a bias towards action. You don’t settle for mediocre work from yourself but still recognize when you need to ask for help or clarification. You get excited by the thought of building something and being part of the journey to something greater.

You’re not afraid to bring your ideas and most importantly, you’re humble, and have a positive attitude.

The Commercial Operations & Marketing Manager is a hands‑on manager-level role responsible for helping Waypost build a more systematic, consistent, and effective sales and marketing engine. This person owns the operating details behind business development, marketing execution, Hub Spot, Linked In activity, newsletters, account-based marketing, digital marketing, outreach coordination, prospect research, meeting preparation, and follow‑up discipline.

This role combines execution with strategic contribution. The Manager is expected to handle the hands‑on sales and marketing operations work while also helping improve Waypost’s marketing approach, campaign planning, messaging, account-based marketing structure, Linked In presence, content calendar, website updates, digital marketing execution, and practical use of AI-enabled tools.

The person does not need to be a supply chain expert. Final supply chain positioning, technical points of view, sales diagnosis, and closing responsibility remain with Waypost leadership and subject matter experts. However, the Manager should be able to translate leadership input into organized campaigns, market-facing content, outreach sequences, newsletters, Linked In activity, website updates, and repeatable processes. Over time, this role may own defined portions of Waypost’s marketing plan if the individual demonstrates the capability, judgment, and business understanding to do so.

This role works closely with the CEO and leadership team.

• Own day‑to‑day Hub Spot data quality, contact management, deal tracking, tasks, lists, segmentation, and reporting support.
• Maintain clean, accurate records for prospects, clients, referral partners, COIs, and opportunities.
• Track follow‑up tasks, next steps, meeting outcomes, campaign activity, and pipeline stage progression.
• Prepare recurring pipeline, outreach, referral, and campaign activity reports for leadership.
• Identify stale opportunities, missing follow‑ups, incomplete records, duplicate records, and process gaps.
• Recommend improvements to Hub Spot structure, workflows, dashboards, lists, reporting, and data hygiene.

• Contribute to Waypost’s marketing strategy by helping organize campaign priorities, content themes, buyer segments, outreach cadences, newsletter topics, Linked In plans, website updates, digital marketing activity, and account-based marketing initiatives.
• Bring practical recommendations to leadership on messaging, target audiences, campaign structure, content repurposing, digital channels, and ways to improve engagement with Waypost’s ideal client profile.
• Translate business development priorities into a manageable marketing calendar, content plan, outreach plan, digital marketing plan, and campaign execution rhythm.
• Review campaign activity and practical performance signals to identify what appears to be working, what is not working, and where Waypost should adjust messaging, cadence, targeting, or channel activity.
• Use AI tools appropriately to support drafting, summarization, research, content repurposing, workflow documentation, idea generation, and process improvement.

• Coordinate, schedule, and post approved Linked In content for Waypost and designated firm leaders.
• Maintain a Linked In content calendar aligned with service themes, target buyer pain points, events, campaigns, account-based marketing efforts, and business development priorities.
• Repurpose input from leadership,…