Marketing Strategist

Reporting to the Manager, Strategic Marketing, this position will lead strategic marketing initiatives and brand-building activities as part of the Strategic Marketing and Communications Department (SM+C).

This position will research, develop, plan, and collaborate cross-functionally to implement marketing strategies that enhance the organization’s brands and increase revenue through various initiatives.

The Strategic Marketing and Communications Department stewards a consistent brand voice, activates the brand to engage key constituents and supports non-aeronautical revenue growth and passenger engagement through strategic campaigns grounded in research and analytics.

Questions regarding this position can be directed to Allison Calzoncit zoncit or .

Applications will be accepted until 3:00 p.m. on Monday, August 17, 2026.

MAC complies with the Americans with Disabilities Act. If an accommodation is required for you to participate in the application process because of a disability, please contact Tekia Jefferson at  or Tekia.

Jefferson.

Reporting Relationship:Reports to the Manager, Strategic Marketing.

Supervision:No direct reports; may direct the work of contractors as assigned.

Organizational:Frequent contact with MAC departments and divisions and manager-level staff; regular collaboration with SM+C team members; occasional contact with MAC directors and senior staff.

External Partners:Frequent contact with airport tenants, media partners, vendors, consultants, agency partners, and members of the public.

• Develop, plan, and execute comprehensive marketing strategies and campaigns for assigned clients (the internal MAC departments for whom this position serves as primary marketing contact), aiming to drive revenue, achieve strategic goals, and enhance brand presence and reputation.
• Produce strategic analysis around growth opportunities, marketing insights, and core business metrics to drive efficiencies, decision-making, and results.
• Research brand audience profiles and provide actionable consumer insights to inform marketing strategies.
• Drive annual strategic marketing plan deliverables utilizing primary and secondary research, data analysis, consumer insights, market trends, and media planning.
• Oversee annual marketing and advertising budget for assigned projects and deliver a positive return on investment.
• Develop and track key performance indicators (KPIs), design and implement marketing testing, and incorporate learning into future strategic plans.
• Serve as a proactive strategic resource to clients, internal team members and consultants, providing high-level marketing and communications recommendations.

• Accountable for the creation of integrated channel strategy and messaging specific to various customer experience and revenue-generating initiatives.
• Prioritize clear marketing and communications objectives to drive brand awareness and growth.
• Ensure all client campaigns, events and projects are strategically grounded and coordinated with other client, department and organization initiatives. Partner with creative and communications team members to develop and execute targeted marketing and communications initiatives that adhere to brand standards.
• Research channel consumption and trends to identify key channel insights and recommend optimal macro marketing mix;
• Recommend budget allocations to meet client business objectives and inform marketing leadership.
• Develop project and creative briefs and communicate strategic objectives to internal team members to ensure projects are completed in alignment with strategy.
• Participate in creative brainstorming sessions and creative reviews.
• Contribute to the development of brand-building strategies and strategic implementation of projects.
• Represent the Strategic Marketing and Communications Department in organizational projects and committees as needed.
• Other duties as assigned at the discretion of the Manager, Strategic Marketing.

• Customer Focus - Building strong customer relationships and delivering customer-centric solutions
• Manages Complexity - Making sense of complex, high quantity, and sometimes contradictory information to effectively solve problems
• Decision Quality - Making good and timely decisions that keep the organization moving forward
• Resourcefulness - Securing and deploying resources effectively and efficiently
• Ensures Accountability - Holding self and others accountable to meet commitments
• Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
• Values Differences - Recognizing the value that different perspectives and cultures bring to an organization
• Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
• Persuades - Using…