Senior Global Marketing Manager – LAA Management Franchise
Job in
Maple Grove, Hennepin County, Minnesota, 55311, USA
Listed on 2026-08-16
Listing for:
Jobtailor
Full Time
position Listed on 2026-08-16
Job specializations:
-
Marketing / Advertising / PR
Product Marketing, Marketing Strategy, Marketing Management, Market Research
Job Description & How to Apply Below
- Lead development and execution of the global marketing strategy for Abbott's LAA Management franchise
- Drive sustainable growth by identifying opportunities to expand procedure adoption, increase market share, and accelerate revenue performance
- Serve as global LAA Management therapy and product expert, including market size, competitive dynamics, unmet customer needs, and product differentiation
- Own franchise performance by partnering with regional commercial teams to deliver against revenue, adoption, and market share objectives
- Operate with a general manager mindset, balancing short-term commercial performance with long-term franchise growth and portfolio development
- Serve as Global Launch Owner with end‑to‑end launch accountability for Amulet 360 strategy, readiness, execution, and post‑launch performance
- Develop value propositions, messaging frameworks, and go-to-market plans
- Establish launch success metrics and drive continuous optimization
- Lead franchise lifecycle management initiatives and influence upstream product development through customer and market insights
- Build organizational capability and establish scalable processes to support future franchise growth and team expansion.
- Bachelor’s degree required; MBA preferred
- 5+ years’ experience in product marketing, product management, or upstream marketing
- Medical device experience required; cardiovascular or electrophysiology preferred
- Demonstrated track record of driving commercial performance, franchise growth, and successful product launches
- Experience influencing senior stakeholders and leading complex cross-functional initiatives in a global matrix organization
- Experience supporting global product launches.
Demonstrates expertise in global marketing strategy and product management within the medical device sector, with a focus on driving commercial performance and successful product launches. Proven ability to influence stakeholders and lead cross-functional initiatives in a global matrix organization.
Highest-signal resume keywords- Global Marketing Strategy
- Product Management
- Commercial Performance
- Product Launches
- Medical Device Experience
Hard Skills
- Market Analysis
- Value Proposition Development
- Go-To-Market Planning
- Lifecycle Management
- Revenue Growth Strategies
- Stakeholder Influence
- Cross-Functional Leadership
- Organizational Capability Building
- Bachelor’s Degree
- MBA Preferred
- Cardiovascular
- Electrophysiology
- Franchise Growth
- Market Share Expansion
- Customer Insights
Position Requirements
10+ Years
work experience
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