Senior Manager, Commercial Marketing, Coronary

• Lead, develop, coach, and manage a team of five marketing professionals

• Direct North America commercialization and go-to-market strategies for assigned Coronary products, portfolio segments, and strategic initiatives

• Establish priorities and allocate resources across products, launches, market-development programs, and commercial initiatives

• Lead market segmentation, customer targeting, positioning, messaging, value propositions, pricing strategies, and adoption strategies

• Serve as a commercial and market subject matter expert for the Interventional Coronary portfolio

• Partner with North America Sales leadership on sales enablement and field activation strategies

• Ensure strong field and customer presence through customer visits, field travel, physician meetings, advisory boards, conferences, and other market-facing activities

• Partner with Global/Upstream Marketing on North America customer and market requirements, portfolio strategy, product development, evidence-generation priorities, lifecycle planning, and future innovation

• Build a high-performing marketing organization through consistent processes, expectations, operating rhythms, and execution standards

• Lead improvements to marketing processes, commercial capabilities, organizational effectiveness, and execution speed

• Bachelor’s degree (BA/BS) in Marketing, Business, Life Sciences, Engineering, Healthcare, or a related discipline required
• MBA or other advanced degree preferred
• Minimum of 8 years of relevant professional experience in product marketing, product management, commercial strategy, sales, or related commercial functions
• Minimum of 5 years of medical device or healthcare industry experience
• Minimum of 3 years of demonstrated people-management experience, including direct responsibility for performance management, coaching, development, and talent decisions
• Experience with in Interventional Cardiology, coronary intervention, structural heart, peripheral intervention, electrophysiology, or another high-acuity medical device specialty strongly preferred
• Demonstrated people leadership and talent-development capabilities
• Strong understanding of downstream product marketing disciplines, including segmentation, targeting, positioning, value proposition development, GTM strategy, pricing, launch planning, market development, sales enablement, lifecycle management, and portfolio management
• Strong clinical aptitude and ability to understand complex medical technologies, procedures, clinical evidence, treatment pathways, physician decision-making, and customer needs
• Strong understanding of medical device commercialization within a regulated environment
• Strong change-management capabilities
• Excellent written, verbal, and presentation skills
• High level of initiative, accountability, executive presence, independent thinking, and sound business judgment
• Strong proficiency with Microsoft Excel, PowerPoint, and Word
• Up to 50% travel required

Demonstrates expertise in leading marketing strategies for medical devices, with a strong focus on product commercialization, market segmentation, and customer engagement. Proven ability to develop high-performing teams and drive organizational effectiveness in a regulated healthcare environment.

• Product Marketing
• Commercial Strategy
• People Management
• Medical Device Experience
• Market Segmentation

• Product Management
• GTM Strategy
• Pricing Strategy
• Lifecycle Management
• Sales Enablement
• Market Development
• Value Proposition Development
• Positioning
• Targeting
• Launch Planning

• Leadership
• Coaching
• Communication
• Change Management
• Accountability

• Bachelor’s Degree
• MBA Preferred

• Interventional Cardiology
• Coronary Intervention
• Medical Device Commercialization
• Healthcare Industry
• Clinical Evidence

• Microsoft Excel
• Microsoft Power Point
• Microsoft Word