Marketing Director

• Lead and manage the firm-wide marketing function
• Lead and develop a high-performing marketing team through coaching, mentoring, feedback, and career development
• Develop and implement marketing plans aligned with firm and business-unit growth objectives
• Execute strategic marketing programs, including events, webinars, campaigns, advertising, and content creation
• Collaborate with the Senior Director of go-to-market, firm leaders, principals, and marketing team leaders
• Analyze marketing return on investment and develop reports on marketing and sales metrics
• Establish and implement firm-wide marketing best practices
• Oversee strategic marketing plans, market insight, segmentation, channel management, and industry/service trends
• Oversee marketing budget and spending to maximize return on investment
• Represent marketing in leadership meetings and communicate with firm leadership
• Lead the marketing mix for priority markets and support target-account and sales initiatives
• Assist partners with retaining and generating specialized-services revenue from existing clients
• Drive implementation and use of  throughout the firm
• Execute and customize the Baker Tilly brand across marketing strategies and tactics
• Lead or participate in special projects, taskforces, marketing operations projects, and merger integrations
• Analyze MROI data and implement best practices across firm practices
• Maintain marketing expertise through professional organizations and independent study

• Bachelor’s degree in marketing, communications, business, or related field
• Excellent interpersonal skills, strategic thinking, superior judgment, and strong work ethic
• Excellent written and verbal communication skills; ability to communicate effectively with all levels of staff and work collaboratively in a team-focused environment
• Demonstrated leadership applying current marketing principles, including marketing automation, CRM, social media, online and native advertising, and digital marketing
• Ability to manage and prioritize projects independently
• Excellent planning and measurement skills, including building integrated campaigns and leveraging thought leadership
• Excellent people skills and ability to build relationships with leadership and team
• Strong organizational skills, attention to detail, and hands-on computer skills, including Microsoft Office Suite
• Ability to develop projects proactively, work under tight deadlines, and solve problems resourcefully
• Minimum of 12 years of business-to-business marketing experience, preferably in a professional services environment
• Demonstrated leadership skills and prior marketing management experience in a professional services firm preferred

Demonstrates expertise in leading and managing comprehensive marketing functions, developing high-performing teams, and executing strategic marketing initiatives. Proficient in analyzing marketing metrics and optimizing return on investment while maintaining strong communication and collaboration with firm leadership.

• Marketing Management
• Team Leadership
• Strategic Marketing Planning
• Implementation
• B2B Marketing Experience

• Marketing Automation
• CRM
• Digital Marketing
• Content Creation
• Campaign Management
• Market Analysis
• Budget Management
• Integrated Campaigns
• Advertising
• Event Management

• Interpersonal Skills
• Strategic Thinking
• Written Communication
• Collaboration
• Problem Solving

• Professional Services
• Marketing Best Practices
• Market Insight
• Segmentation
• Channel Management

• Microsoft Office Suite