Senior Marketing Manager

Additional Location(s): N/ADiversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About the role:

The Senior Marketing Manager is responsible for accelerating growth and enhancing commercial impact for the Intracept Procedure. This role owns program execution across product positioning, market awareness, field enablement, launch readiness, customer engagement, and competitive differentiation for Interventional Spine products. A key expectation of the role is to integrate AI-powered marketing strategies and new capabilities that improve customer insight, execution efficiency, and measurable business outcomes.

This role partners cross-functionally with Marketing, Sales, Marketing Operations, Data and Analytics, Legal, Regulatory, Compliance, Finance, and clinical stakeholders to align innovative go-to-market capabilities with business objectives while operating within Boston Scientific quality, compliance, data privacy, and promotional review requirements.

Your responsibilities will include:

Develop business plans, product positioning, and marketing programs that deliver education and engagement in key customer segments and directly support forecasted top-line and bottom-line business objectives.

Lead downstream go-to-market strategy for the Intracept Procedure, including market awareness, competitive positioning, segmentation, channel planning, clinician engagement, and field sales enablement.

Implement AI-powered marketing strategies and automation capabilities, such as predictive targeting, account-based marketing workflows, intent-signal processes, campaign personalization, automated reporting, and data-driven performance optimization, with clear linkage to measurable business objectives.

Partner with Market Insights, Data and Analytics, and other internal teams to evaluate, manage, and improve marketing systems, CRM workflows, dashboards, and digital tools that increase efficiency, scalability, and measurable commercial impact.

Obtain and apply immersive knowledge of the Interventional Spine products and competitive offerings, becoming a subject matter expert on features and benefits, translating insights into positioning and marketing materials.

Manage U.S. commercialization of new products and programs, including pre-launch planning, launch execution, training, adoption tracking, and post-launch optimization.

Partner with KOLs, field sales, and cross-functional stakeholders to gather clinical insights, unmet needs, customer feedback, and market intelligence to inform product development, messaging, positioning, and engagement strategies.

Track KPIs, field feedback, market trends, campaign performance, and AI/automation outputs to refine tactics, improve targeting, communicate business impact, and support data-informed decisions.

Monitor and ensure compliance with company policies and procedures, including Quality System expectations, promotional review requirements, appropriate legal/regulatory approvals, data privacy considerations, corporate AI governance, and responsible use of AI-enabled or automated tools.

Required qualifications:

Bachelor's DegreeA minimum of 5 years of experience in marketing, product management, business development, digital marketing, analytics, or a related field.

Demonstrated success driving downstream marketing strategy, business planning, product…