Category Marketing Manager Leaf Foods

Unlock growth opportunities as a Category Marketing Manager with Maple Leaf Foods, focusing on innovative product strategies in poultry marketing. Leverage consumer insights to drive brand success and sales.

As a Category Marketing Manager, you will spearhead strategic initiatives that facilitate growth in the poultry sector. Emphasizing creative and data-driven decision-making, you will collaborate with cross-functional teams, utilizing both the 3

Cs and 4

Ps frameworks.

Your role will involve balancing innovation with actionable market trends to optimize product launches and brand positioning.

Key Responsibilities:

• Develop strategies for brand growth and market share

• Lead consumer-focused innovation and commercialization

• Collaborate on pricing strategies with Revenue Management

• Partner with Sales for effective customer strategies

• Analyze market trends for actionable recommendations

Requirements:

• Bachelor's Degree with Consumer Packaged Goods (CPG) experience

• Proven history in market and brand management

• Strong commercial acumen and P&L management

• Effective leadership and mentorship qualities

• Capacity to excel under pressure in dynamic environments

Shape the poultry marketing landscape through strategic and insightful leadership.
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