CRM Specialist

We are seeking a dynamic and innovative CRM Specialist to join our team. In this role, you will lead the development of consumer engagement strategies that enhance loyalty and drive business growth.

• Develop and execute data-driven consumer engagement strategies across multiple channels.
• Collaborate with marketing teams and external partners to create impactful relationship marketing content.
• Execute segmented marketing campaigns utilizing email, SMS, and digital channels.
• Track and analyze consumer behavior and engagement metrics to inform strategy.
• Maintain CRM data hygiene and assist in process improvements related to consumer data management.
• Contribute to annual communication plans and lifecycle marketing initiatives.

• Bachelor’s degree in marketing, communications, business, or a related field.
• Proven experience in consumer relationship marketing or a similar role.
• Strong analytical skills with the ability to translate data insights into actionable strategies.
• Hands‑on experience with CRM platforms and marketing automation tools.
• Excellent communication and project management skills.

• MBA or graduate degree with a focus on marketing or communications.
• Experience in the consumer‑packaged goods industry.
• Knowledge of digital marketing programs and consumer insights methodologies.
• Familiarity with consumer segmentation and personalization strategies.

We are committed to fostering a diverse, equitable, and inclusive workplace. We welcome applicants from all backgrounds and experiences to apply and contribute to our innovative team.

By applying for this position, you acknowledge and agree that Horizontal Talent may contact you regarding your application using automated technology, including phone calls, SMS/text messages, or email, which may be delivered by our virtual AI recruiter, Alex.

Horizontal facilitates valuable and productive conversations between you and potential employers. We can assist you in growing your career by partnering you with employers that offer challenging assignments.

For those that join the team, we offer competitive compensation and benefits including medical, dental, vision, and retirement. Check out all we have to offer and how you can become part of the Horizontal Talent Team. The pay range for this role is $23 - $53 per hour. This is not a guarantee of compensation, as final offer amount may vary based on factors including but not limited to experience and geographic location.