Consumer and CRM Marketing Lead

Consumer Experience and CRM Marketing Lead

Contract type: Freelance
Location: Maplewood, Minnesota
Specialty: Marketing
Salary: $40/hr - $46/hr
Remote: No
Reference: 507211

Job Title: Consumer Experience and CRM Marketing Lead

Join a high-visibility Consumer Experience team where CRM is a growth engine—not a support function. In this role, you’ll lead data-driven relationship marketing that deepens loyalty, improves retention, and drives measurable demand through highly targeted, personalized communications. You’ll collaborate across marketing, analytics, digital, and product teams—and partner closely with internal marketing centers and external agencies—to deliver a consistent, premium consumer experience across channels.

This is an exciting opportunity to join a Global Fortune 500 company and work on household name brands.

• Own CRM strategy + execution
  :
  Lead the development and delivery of multi-channel consumer engagement strategies that translate business goals and brand priorities into performance-driving CRM programs.
• Build relationship marketing that moves the funnel
  :
  Develop content and activation plans that strengthen brand metrics and drive demand/sales across the consumer journey.
• Activate segmented campaigns
  :
  Execute targeted programs across email, SMS, and other digital channels
  , including lifecycle and trigger-based communications.
• Optimize performance relentlessly
  :
  Improve targeting, personalization, and conversion through A/B testing
  , test plans, and iterative learning.
• Measure what matters
  :
  Track and analyze consumer behavior and engagement to defined goals; quantify the value CRM platforms and communications contribute to the business.
• Maintain data excellence
  :
  Ensure CRM data hygiene and contribute to process improvements related to consumer data management and governance.
• Guide smart investment
  :
  Provide recommendations on how to deploy relationship marketing spend to meet portfolio objectives and maximize ROI.
• Standardize and scale
  :
  Develop and deploy CRM guidelines (standards, tools, procedures) across marketing centers—ensuring alignment to brand guidelines and best practices.
• Elevate the practice
  :
  Share best practices, drive continuous process improvement, and bring a “builder” mindset to modern CRM operations.
• Turn data into stories
  :
  Collect, validate, and consolidate data from clickstream/outcomes analysis, search analysis, BI tools, multivariate testing, surveys, and partner sources—then create dashboards and reports that influence decisions.

• Programs consistently improve retention, engagement, conversion, and lifetime value
• Strong campaign discipline: right audience, right message, right channel, right time
• Clear measurement frameworks and dashboards that show CRM’s business impact
• Seamless cross-functional collaboration and confident agency leadership
• Scalable processes, cleaner data, and stronger personalization over time

• Bachelor’s degree (marketing, communications, business, or related field)
• 5+ years combined experience in CRM, digital marketing, or consumer engagement (public or private sector)
• 5+ years of experience developing promotional and email marketing communications programs
• 5+ years of experience in project management and collaborating with/within agency partners
• Strong analytical skills—able to translate data into actionable strategy
• Hands‑on proficiency with CRM platforms and marketing automation tools
• Experience with segmentation and personalization approaches
• Strong communication, interpersonal, and project management skills
• Ability to work with minimal direction; highly skilled, accountable, and proactive

• MBA or graduate degree (marketing/communications focus)
• 5+ years in CPG
• 5+ years running broader digital marketing programs
• Experience in mass retail, eCommerce, or DTC channels
• Knowledge of consumer insights/research methodologies and trend analysis

• This is a long-term contract role with high potential for extension and conversion.
• This is a hybrid role in an eastern suburb of Greater Minneapolis.
• Pay details—$40-$46/hr DOE.

Calvin Pupkes

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