Industry and Brand Leader

Job Description:

Industry and Brand Leader

Collaborate with Innovative 3

Mers Around the World

Choosing where to start and grow your career has a major impact on your professional and personal life, so it’s equally important you know that the company that you choose to work at, and its leaders, will support and guide you. With a wide variety of people, global locations, technologies and products, 3M is a place where you can collaborate with other curious, creative 3

Mers.

This position provides an opportunity to transition from other private, public, government or military experience to a 3M career.

Your Skills and Expertise

As a Industry and Brand Experience Leader, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative people around the world. Here, you will make an impact by:

Engagement Strategy:

• Set a single engagement strategy across social media, influencer, industry events, and earned media, organized around defined buyer audiences

• Define how engagement work is measured and reported, connecting it to audience reach, preference, and downstream business outcomes

• Manage budget and investment recommendations across the four disciplines

• Partner with paid media, content, division marketing, and regional teams

Social and Influencer:

• Build always-on social and community presence in the platforms where skilled trades, engineers, and operations leaders spend their time

• Develop creator and influencer partnerships with credible practitioner voices, and set the standards that keep those partnerships trade-credible

• Oversee organic social content planning, publishing, and community response across global channels

Industry Events and Trade Shows:

• Own the industry event and trade show strategy: which shows earn investment, what each presence is designed to achieve, and how success is measured

• Lead activation planning and on-site execution so experiences are consistent across BG, divisions and regions

• Partner with Corporate, Business Group, Division and Area teams to map the event calendar in priority markets

Public Relations and Thought Leadership:

• Lead earned media and thought leadership strategy, including named technical and scientific voices, so 3M expertise is visible in the industry conversation

• Prepare and support spokespeople for industry media, conference speaking, and technical publication

• Coordinate with Corporate Communications on messaging, approvals, and issues management

Team and Partner Leadership:

• Lead, coach, and develop a team of social leads and activation specialists

• Manage agency partners and external creators, including scope, quality, timelines, and cost

• Build the capability and ways of working that let a small central team support six divisions and multiple regions

Your Skills and Expertise

To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s degree or higher (completed and verified prior to start)

• Ten (10) years combined experience in social media, influencer marketing, events, public relations, or integrated marketing experience in private, public, government or military environment

• Three (3) years of experience leading people or teams experience in private, public, government or military environment

Additional qualifications that could help you succeed even further in this role include one or more of the following:

• Experience in business-to-business marketing, ideally in industrial, manufacturing, construction, or a comparable technical category

• Experience marketing through an indirect or distributor-fulfilled route to market

• Experience building organic social and community presence for a brand, not only paid social distribution

• Experience running influencer or creator programs with technical or trade audiences

• Experience owning a trade show or industry event portfolio, including investment decisions and on-site activation

• Experience in public relations or executive thought leadership, including working with technical spokespeople

• Experience leading global work across multiple regions and languages

• Experience managing agency partners

• Ability to translate engagement activity into business terms for…