Lead Generation Specialist

Overview

Are you a strategic thinker who thrives on building systems from the ground up?

Are you looking to join a team that will allow you to take lead gen. systems to the next level?

We are seeking a results-driven Lead Generation specialist to join our dynamic marketing team and take ownership of our inbound engine. In this role, you won't just execute campaigns- you'll design and optimize full-funnel experiences that attract, nurture, and convert leads into high-quality opportunities. You will build high-converting funnels to craft automated nurture journeys in Hub Spot. As the Lead Generation Specialist, you will execute and optimize our lead generation strategy.

You will collaborate closely with the rest of the marketing team to implement innovative ideas that drive growth.

Please note that this is an on-site position in Marietta, GA

• Create and manage multi-channel marketing funnels across email, landing pages, digital ads, and website forms to attract, capture, and convert qualified leads
• Build and optimize workflows within Hub Spot, including email sequences, lead scoring models, and lifecycle stage transitions
• Develop reports and maintain dashboards in Hub Spot to track campaign performance, conversion rates, and overall ROI
• Collaborate closely with content, design, and intake teams to deliver seamless user journeys and ensure smooth lead handoffs to our sales team
• Implement and manage A/B testing strategies to improve open rates, click-through rates, and funnel conversion metrics
• Monitor and improve cost-per-lead while continuously improving campaign efficiency
• Set up and maintain UTM parameters, source tracking, and Google Analytics integration for accurate attribution and performance measurement
• Identify opportunities for new lead magnets, conversion funnels, and automation campaigns
• Troubleshoot issues in lead capture, delivery, or automation workflow performance

• 2–4 years of experience in digital marketing, marketing operations, or funnel management
• Hands-on experience with Hub Spot (certifications a plus)
• Proven track record of creating and maintaining high-performing lead generation funnels
• Strong knowledge of email marketing, automation, and campaign segmentation
• Comfortable working with data and analytics tools (Hub Spot, Google Analytics, Excel)
• Familiarity with Facebook Ads, Google Ads, and ad attribution models
• Excellent communication and project management skills, with the ability to collaborate across teams and meet deadlines

$24 hourly

Nelson Elder Care Law was founded in 2014 to provide residents of Georgia with dependable counsel and representation in matters of elder law. We work with clients by offering legal and financial services and helping manage care for older family members. Nelson Elder Care Law protects families from the curveballs of life.

• Company-paid basic Life & Paid Disability Insurance
• 401(k) with company match
• Monthly Bonuses
• PTO & Paid holidays
• Paid trip after 5 years!
• Recognition, Events, Celebrations, and more!