Director, SNA Marketing

The ideal candidate for this position will be located in the Eastern or Central Time Zones in the Continental United States.

The Director of Marketing is responsible for developing and executing the Stago North America (SNA) marketing strategy to drive brand awareness, customer engagement, and revenue growth across our portfolio of coagulation solutions to achieve commercial goals. This role combines strategic leadership with tactical execution and requires a deep understanding of the IVD industry, especially within the hospital laboratory and reference laboratory segments.

The Director will work cross-functionally with Sales, Market Access, Field Service Engineering, Technical Support, Supply Chain, and Global Marketing to align strategies and drive market success.

• Strategic & Product Marketing:
  - Develop and execute a comprehensive SNA marketing strategy aligned with corporate objectives and global initiatives.
  - Lead product positioning, messaging, and go-to-market strategy for new and existing Stago coagulation solutions.
  - Forecast market trends, customer demand, and revenue opportunities based on data-driven analysis.
  - Drive pricing strategies in collaboration with finance and sales teams, ensuring competitiveness and profitability.
  - Conduct market segmentation and sales analysis to identify target accounts, track performance, and perform gap analyses.
  - Translate market intelligence and customer feedback into actionable business strategies.
• Voice of Customer & Customer Relationships:
  - Build and nurture relationships with key customers, KOLs, and laboratory stakeholders.
  - Lead structured Voice of Customer (VOC) initiatives to gather insights on unmet needs, product usage, and service expectations.
  - Leverage customer feedback to guide product development, marketing campaigns, and support initiatives.
  - Champion the customer perspective internally, ensuring our brand, communications, and offerings resonate with end users.
• Customer Experience & Commercial Enablement:
  - Serve as a key driver of customer experience strategy, ensuring consistent, high-quality touchpoints across the customer journey.
  - Develop tools, training, and messaging to enable sales and service teams to deliver value-driven customer conversations.
  - Collaborate with the Director of Sales to align on sales objectives, messaging, and market opportunities.
  - Lead the Business & Data team to optimize business reviews, lead generation, customer segmentation, and commercial insights.
• Competitive Intelligence & Market Analysis:
  - Lead ongoing analysis of market dynamics, competitor activity, and regulatory trends impacting the IVD and coagulation space.
  - Provide internal stakeholders with actionable intelligence and recommendations based on competitive analysis.
  - Monitor win/loss trends and identify emerging threats or opportunities in the market.
• Event Planning & Marcom:
  - Lead planning and execution for the annual National Sales Meeting, including agenda development, content creation, and logistics.
  - Oversee the company’s presence at national trade shows, conferences, and customer-facing events.
  - Direct all internal and external marketing communications, including email campaigns, digital marketing, advertising, PR, and brand messaging.
• Team Leadership &
  
  Cross-Functional Collaboration:
  
  - Manage and mentor the Business & Data team, ensuring alignment on analytics, CRM, forecasting, and commercial reporting to support strategic decisions.
  - Foster a collaborative, high-performing marketing function that combines operational excellence with innovative thinking.
  - Coach and develop team members to think strategically, take ownership, and translate data and insights into impactful ideas and campaigns.
  
  - Create a culture that encourages curiosity, creativity, and continuous improvement, empowering employees to bring bold, customer-centered concepts to life.
  - Collaborate with cross-functional teams including Sales, Market Access, Quality, Supply Chain, Finance, all Service teams, Training and Global teams.
• Leads and manages special related projects in line with Corporate strategy or more local approaches.
• Promotes cross functional teamwork representing…