Marketing And Public Relations Coordinator

Overview

POSITION: MARKETING AND PUBLIC RELATIONS COORDINATOR

POSITION

DESCRIPTION:

Under the general supervision of the Director of Marketing, this position supports Marketing/PR activities and is responsible for initiating, writing, responding to and tracking media requests for information about Chattahoochee Technical College. Also plans, develops and implements marketing and communication activities in alignment with the College’s strategic marketing plan; coordinates promotion of targeted college programs and campus-wide events to internal and external audiences;

and tracks marketing initiatives for effectiveness.

PUBLIC RELATIONS/COMMUNICATIONS

• Initiates, researches, writes and responds to requests for information from the media in a timely manner, researches inquiries and/or directs them to the appropriate faculty/staff member. Tracks activity through media tracking software.
• Establishes and maintains cooperative relations with local and regional media personnel and publications, advertising and marketing representatives, including the maintenance of a media contact database.
• Develops and updates crisis communications plan in conjunction with campus police, security, and facilities personnel.
• Identifies communication needs and recommends strategic marketing activities and public relations strategies that support the college plan, and, monitors placement of media via contracted vendor.
• Writes and produces internal publications and newsletters, including an e-newsletter, stakeholder newsletter, and student newsletter and assists in writing a variety of other college-related materials, such as speeches, talking points, fact sheets, letters, etc.
• Communicates media coverage and releases to TCSG offices and provides requested college information to them.
• Assists with, and represents the college in a professional manner at business and civic organization meetings.

MARKETING

• Establishes and maintains a working relationship with faculty and staff throughout the college and across all campuses and assists in marketing of select projects.
• Works within the marketing unit to research, edit, and/or write blogs for appropriate platforms.
• Assists with the distribution of marketing materials to students, campuses, CTC personnel, department and/or community.
• Creates and maintains a high performance/high energy environment, characterized by consistent high-quality customer-focused orientation, responsible and trust-worthy, positive leadership and strong teamwork.
• Maintains knowledge of programs of study, college services, and business/cultural characteristics of each service delivery area, and promotes and supports the college’s programs and services.

DIGITAL COMMUNICATION

• Takes photos related to programs, meetings or events for newsworthy stories.
• Oversees job duties/responsibilities of the Digital Communication Specialist.
• Provides press releases, photos and additional marketing materials to the Digital Communication Specialist for publication on social media.
• Responsible for writing scripts and overseeing video productions.

ADMINISTRATIVE

• Maintains knowledge of current trends and developments in the field of public relations, marketing and communications by attending professional development training, workshops, seminars and conferences and by reading professional literature in the related field.
• Assists with budgeting and purchasing needs of the department.
• Responsible for editing and maintaining the college’s guidelines and policies for the Marketing Department
• Records weekly mentions of the college in news publications and provides the President’s Office and the Technical College System of Georgia with detailed information regarding publicity.

• Strong research, writing and editing skills, including AP writing style.
• Strong interpersonal relationship, communication (both written and oral to a variety of audiences), and computer literacy skills, such as word processing and database programs as well as knowledge of various software i.e. Microsoft Office, Adobe Acrobat, Photoshop.
• Knowledge of media tracking software systems.
• Knowledge of FERPA laws regarding the release of student information, and…