Marketing Manager

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you!

At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn.

Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer.

Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

To learn more about our company, please visit our website;

18210

Yes

Marketing Manager

Marketing

Executive Director/Director of Marketing – Hub (NE, SE, SW)

Remote (candidate must live in Georgia)

Trulieve Marketing Managers are the marketing representatives in the hubs who ensure national campaigns and brand strategies are being executed at the local level. They work very closely with the retail sales and production organizations. In working with sales/retail, their primary objective is to reach new and existing customers by building brand awareness and driving them to purchase in the dispensary with new product launches, daily campaigns and promotions, our loyalty program plus local marketing activation.

Success is measured by key metrics like customer count, customer retention, average ticket size, visit frequency, etc. Trulieve’s Marketing Managers may also engage and collaborate with the community engagement and/or physician teams as needed to support local events with key constituents. Marketing Managers translate go-to-market strategies and identified opportunities into actionable and measurable programs that are relevant to the local market.

Building daily communication plans are a key deliverable that brings all elements together and provides direction to cross-functional team members. Marketing Managers must ensure campaigns are executed on-time, accurately, and successfully. The candidate will also be responsible for monitoring performance and reporting on results of marketing campaigns and promotions.

• Collaborate with national marketing team functions to build actionable campaigns. This includes writing briefs that guide the development of daily creative assets with key images and messaging.
• Collaborate with hub sales team and production team to align on the timing of new product launches, restocks on existing products and overall product mix strategy
• Develop, implement, and analyze marketing strategies and initiatives
• Coordinate market planning and execution with sales & marketing stakeholders to build marketing event and program calendars to increase awareness, drive engagement, generate leads, and support conversion rates.
• Support national and hub initiatives to deliver business goals and build brand loyalty.
• Produce and maintain (in collaboration with other hub marketing members) a marketing calendar that includes product launches, local activations, paid/earned media, and other support around the campaigns.
• Research and develop POV on local market opportunities and buying trends based on an assessment of current and potential customers as well as a review of relevant competitors.
• Managing local marketing budget. Conduct post-event/campaign evaluations and ROI analysis; report and share results and recommendations with sales team and marketing teams; pivot strategy to align with findings.
• Collaborate and share best practices, lessons learned and post-recaps with Regional Marketing team during weekly calls.
• Successfully prioritize and manage multiple projects simultaneously while meeting deadlines and budgets.
• Build strong relationships with partners.

• Bachelor’s Degree in Business, Marketing or related field required.
• 4+ years of working…