Marketing Consultant

To succeed in this role, you must be a highly skilled communicator, be able to quickly understand internal customer needs, and help drive organizational success. This is a leadership and a hands-on position. It is a position focused on the management & deployment of various resources with the focus on creating awareness and need within our segments.

Key responsibilities include:

• Manage external marketing activities for all B2B lines of business
• Oversee advertising activities for three professional markets
• Coordinate trade show activities
• Develop and execute programs for improved lead generation and market awareness
• Make professional presentations to trade groups, educational entities, and other constituents
• Develop and support company Public Relations strategies
• Negotiate advantageous partnerships and marketing supplier arrangements
• Interact with the sales force to understand and enhance the rate of closure on lead generation activities
• Analyze marketing expenditure returns
• Collect customer feedback to inform product development
• Collaboration with Sales Management & Sales Teams
• Manage, train, and supervise staff of Marketing specialists

• Bachelor’s degree in Marketing, Advertising, Business or closely related field
• Minimum or 3 years' experience leading others in professional marketing management role
• An understanding of the marketing mix and how to harness its components to drive improved profitability
• An understanding of the consultative sales cycle is helpful
• Proven ability to achieve positive, measurable results in marketing mix activities
• An ability to think creatively in positioning a new brand in the North American market
• A sense of driving projects to closure, and a positive, winning attitude
• Excellent written and verbal communication, presentation, and negotiation abilities
• Familiarity with Microsoft Office and Adobe Creative Suite