Director of Marketing

About America’s Best House Plans

America’s Best House Plans is an established ecommerce company offering one of the country’s leading collections of residential house plans from more than 100 independent designers. We help homeowners and building professionals find the right home design through an extensive plan collection, expert customer service, and an easy-to-use digital shopping experience.

We’re looking for a hands‑on, growth‑minded Director of Marketing to lead our marketing strategy, strengthen our brand, and help drive the company’s continued growth.

About the Role

The Director of Marketing will lead the strategy, campaigns, messaging, content, and customer experiences that help America’s Best House Plans reach more qualified customers, strengthen engagement, and grow the business.

This is a leadership role for someone who enjoys developing the strategy just as much as figuring out how to make it happen. You’ll identify growth opportunities, develop and test new ideas, use customer and performance insights to guide decisions, and lead the people and partners who bring marketing initiatives to life.

You’ll lead a small internal marketing team, manage external partners and agencies, and collaborate closely with Ecommerce, Operations, Customer Service, Development, and company leadership.

What You’ll Do

• Develop and lead an integrated marketing strategy aligned with company growth and revenue objectives.
• Identify and evaluate new opportunities to reach qualified customers, strengthen engagement, improve the customer experience, and grow the business, including developing business cases for promising initiatives.
• Lead integrated marketing campaigns across email, SMS, organic social media, website content, promotions, and other relevant channels.
• Own the promotional calendar, campaign strategy, messaging, creative direction, and coordination of marketing initiatives.
• Lead and strengthen the America’s Best House Plans brand, including brand voice, messaging, creative direction, and customer-facing communications.
• Develop go-to-market strategies and customer communication plans for new website features, services, programs, and company initiatives.
• Own the strategy and performance of email and SMS marketing, including promotional, educational, behavioral, and lifecycle programs, and identify opportunities to improve customer journeys, engagement, retention, and repeat purchases.
• Lead content, organic social media, community engagement, user-generated content, and other initiatives that grow brand awareness and authority.
• Identify PR, partnership, builder, designer, influencer, and third‑party content opportunities that expand ABHP’s reach and credibility while strengthening relationships with our designer network.
• Partner with Ecommerce and external partners on content initiatives that strengthen SEO, AEO/AI search visibility, and brand authority.
• Collaborate with Ecommerce on paid‑media campaigns, contributing customer insights, campaign concepts, messaging, creative direction, and marketing assets while Ecommerce leads paid‑media strategy and optimization.
• Oversee customer‑facing website marketing and collaborate with Ecommerce and Development to improve messaging, merchandising, content, and the digital shopping experience.
• Establish meaningful marketing KPIs and use customer, sales, campaign, competitive, and market insights to guide decisions and identify opportunities.
• Develop and manage marketing budgets, agencies, vendors, freelancers, and other external resources.
• Manage, coach, and develop the Marketing Coordinator and other marketing team members as the department grows.
• Build effective marketing workflows, establish clear priorities and expectations, and ensure initiatives are executed…