Category and Shopper Strategy Analyst

Overview

Smucker Foods of Canada Corp. is a subsidiary of The J.M. Smucker Co. For more than 125 years, The J.M. Smucker Co. has been trusted to deliver quality food consumers trust for themselves and their families. Guided by a vision to engage, delight, and inspire consumers by building brands they love and leading in growing categories, Smucker has grown to be a well-respected North American marketer and manufacturer with a balanced portfolio of leading and emerging, on-trend brands.

This includes offering beloved brands such as Jif®, Folgers® and Milk-Bone® as well as leading brands exclusive to Canada including Robin Hood®, Five Roses®, and Carnation®. At Smucker, we provide a nurturing, collaborative and inclusive environment giving each employee the opportunity to contribute and thrive in their own unique way. We want you to become part of the Smucker Family;

to become part of our journey of growth and thriving together. Join Smucker and experience a place where everyone can be their whole self, is respected, included and treated equitably, has a voice and can make an impact.

Position Title: Category and Shopper Strategy Analyst
Reports To: Manager, Category and Shopper Strategy
Location: Markham, Ontario (Hybrid)

The Category & Shopper Strategy Analyst is an essential contributor to advancing Category Leadership initiatives through data analytics and retail strategy. This position is responsible for creating impactful data stories and visualizations that will support key business objectives. As a valued team member, you will assist in translating analytics into actionable insights that inform strategic decisions. Collaborating closely with internal teams, you will support the creation of category narratives and materials that align with broader organizational goals.

The Category & Shopper Strategy Analyst is a trusted professional with expertise in analyzing large data sets, aiming to uncover category trends and shopper insights to deliver on Smucker’s growth ambition.

• Translate and synthesize sales trends into insights by mining various data sources like Nielsen
  
  IQ POS and Panel data, to support category growth and initiatives.
• Collaborate with teams developing retailer specific stories by leveraging category insights and fact-based opportunities.
• Conduct on-demand analysis using diverse data platforms to support sales and cross-functional teams.
• Contribute to the development of sales presentations for customer meetings and internal learning materials.
• Develop reports and presentations to convey findings and provide strategic recommendations.
• Assist in crafting gold standards for Merchandising, Assortment, and Shelving within the category.

• 1+ years in Category Management experience desired
• University Degree/College Diploma or relevant experience
• Working knowledge in Nielsen
  
  IQ Panel data and retail measurement services.
• Demonstrated ability to transform data into actionable insights.
• Understanding of storytelling principles and best practices.
• Exceptional problem-solving skills, multitasking ability, and aptitude for presenting complex insights to internal teams effectively.
• Innovative and creative thinker, capable of generating fresh ideas and approaches.
• Team-oriented with excellent collaboration skills.
• Proactive self-starter with a drive for excellence.
• Outstanding communication skills combined with a self-motivated approach.
• Proficient in MS PowerPoint and Excel.
• Experience in the CPG (Consumer Packaged Goods) industry is a valuable asset.

Salary Range: $68,000 - $98,000 annually

This job posting is for an existing vacancy within the organization. Smucker Foods of Canada Corp. does not utilize any artificial intelligence (AI) capabilities in any phase of the recruitment process.

We are an equal opportunity employer and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age or other legally protected status. Should you require any assistance or accommodation within any step of the recruitment and selection process, please make them known when contacted and we will work with you to help meet your needs.

Accommodation may include but is not limited to an alternate format documents, ASL Interpreter, or Assistive Technology.