Senior Product Manager, AEM Websites

Experience Aviva

Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported.

We’re not just about insurance; we’re about making a real difference by protecting what matters most.

Most corporate Product Manager roles are about coordination. This one is about building. We’re looking for a Senior Product Manager to own and transform Aviva’s AEM website ecosystem — including  and Aviva Partner (our portal for brokers). If you want a role where you can build, ship, and materially change a core digital channel, this is it. If you’re looking to manage a backlog, it’s not.

What makes this role different:
You’re not here to manage a backlog - you’re here to ship and create momentum You’ll be expected to build independently using AEM and AI, not just define requirements You’ll own a platform in Aviva Partner that already has scale, but hasn’t yet reached its potential You’ll work directly with a vendor engineering model, not a fully embedded dev squad

Build (this is the core expectation) You will:
Ship work yourself using AEM, AI tools, and existing platforms Move ideas from concept → live without waiting for perfect resourcing Prototype, test, and launch improvements quickly Examples of how we expect you to work:
Use GenAI to draft, test, and iterate content and experiences Use AEM directly to create and launch pages, components, and experiments Use analytics + AI-assisted analysis to identify drop-offs and opportunities, then fix them Rapidly stand-up tests (copy, layout, journeys) without needing full engineering cycles If your instinct is to open Jira first, you’ll struggle here. Own Aviva Partner &  Define the product strategy and roadmap for Aviva Partner &  Turn Partner into a high-value broker experience, not just a content portal Drive measurable improvements in engagement, adoption, and sales impact across both websites Lead delivery Work directly with our engineering vendor for more complex builds Be comfortable driving outcomes without a traditional dev team structure Balance key stakeholder demand (marketing, business units) with product-driven improvements Raise the bar on how we work Simplify how work gets done - cut process where it slows delivery Introduce better ways of working using AI and automation Create a culture of shipping, learning, and iterating quickly

You are a builder You’ve shipped things yourself You’re comfortable getting hands-on with tools and platforms You are AI-native You actively use AI tools to accelerate your work You think about how AI reduces dependency and speeds up delivery You have strong product judgment You know what matters and what doesn’t You prioritise impact over completeness You can operate in ambiguity and still deliver You don’t need perfect structure to get started You create clarity through action You’re comfortable working with a vendor delivery model You can drive outcomes without owning every resource directly

Experience with AEM / Adobe Experience Cloud Experience improving content-heavy or marketing-driven websites Experience with personalization, experimentation, or analytics-led optimization

Aviva Partner becomes a material growth and engagement channel The website evolves continuously—not in slow, batch releases A meaningful portion of improvements are shipped without…