Department of Position:
Sales Operations
Reports to:
Director, Sales Operations & Technical Support Existing vacancy:
Yes – Open and available immediately
Company Description
For over 30 years, Lorex has been creating security systems designed to protect your home and business. Founded and headquartered in Canada, we’ve grown to become leaders in DIY (Do It Yourself) security, offering premium solutions built on innovation, reliability, and expertise that enhance your lifestyle and protect what matters most.
Job SummaryThe Business & Customer Insights Manager (DtC & B2B) is a key member of the Lorex Sales Operations Team, reporting to the Director of Sales Operations & Technical Support. The Business Insight Manager will be responsible for identifying, collecting, mapping, managing and analyzing all DtC & B2B business related data points, such as sales, web funnel, operation, SCM, pricing, market trends and customer service KPIs.
Also, this position will be responsible for web B2B sales and customer service team data analysis support, P&L data and process management (CMF/3MF/Budget), business strategy development, business SOP management, inventory and sales forecast and market & competitive analysis. The main objective is to mine and connect vast datasets related to all areas of DtC & B2B channels and provide data-driven insights back to the team.
The key will be to identify trends of DtC & B2B businesses relative to the market to identify possible opportunities and risks and apply to the sales strategy. This position is also responsible for managing and analyzing end consumer reviews & ratings and its data to understand the Voice of Customer (VoC) to provide actionable insights and feedback to key stakeholders.
This involves managing direct relationships with various reviews management platforms and ensuring the reviews syndication is functioning correctly.
- Collect and maintain the data sets from all DtC channels (i.e. eCommerce sites, online marketplaces, B2B, etc.)
- Assess the effectiveness and accuracy of new data sources as they arise, and provide optimal data gathering techniques
- Big data management: manage and own all types of DtC business related data (sales, order, product, web, financials, logistics, inventory, SCM, customer service, marketing, market, pricing, etc.)
- Responsible for creation, development and maintenance of multi-purpose Power BI dashboards, efficiently using SQL, Power Query, DAX and other Power BI capabilities (managing end-to-end processes from managing and understanding all raw data and their sources, to designing effective visualizations)
Assist in developing and managing new data tables & datasets in backend databases by working collaboratively with Leadership, Sales, Operations and IT teams - Summarize and visualize key data points and findings/insight in dashboard for Director of eCommerce sales and operations and senior management team
- Develop and collect all DtC KPIs and provide data-driven insights to the team and stakeholders on key learnings on a weekly, monthly, quarterly, yearly and ad-hoc basis. Purpose is to apply these learnings in tandem with the CPFR process and sales strategy development to analyze opportunities and risks
- Analyze product group/SKU level data in comparison to identify market or channel-specific trends
- Responsible for building analytics tools/models as needed by functional teams (e.g. supply and demand curve for optimal price point/profit) and developing processes and tools to measure performance and accuracy
- Drive the SKU level weekly sales forecast for DtC business and the monthly target planning process for all DtC channels by reviewing, validating, and aligning with the team
- Work with Director of sales…
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