Senior Product Manager, AEM Websites

Experience Aviva Experience Aviva

Together, we are Aviva. Our values —
Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. At Aviva Canada
, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.

Most corporate Product Manager roles are about coordination. This one is about building
.

We’re looking for a Senior Product Manager to own and transform Aviva’s AEM website ecosystem — including and Aviva Partner (our portal for brokers). If you want a role where you can build, ship, and materially change a core digital channel
, this is it. If you’re looking to manage a backlog, it’s not.

• You’re not here to manage a backlog - you’re here to ship and create momentum
• You’ll be expected to build independently using AEM and AI, not just define requirements
• You’ll own a platform in Aviva Partner that already has scale, but hasn’t yet reached its potential
• You’ll work directly with a vendor engineering model, not a fully embedded dev squad

• Ship work yourself using AEM, AI tools, and existing platforms
• Move ideas from concept → live without waiting for perfect resourcing
• Prototype, test, and launch improvements quickly

• Use GenAI to draft, test, and iterate content and experiences
• Use AEM directly to create and launch pages, components, and experiments
• Use analytics + AI-assisted analysis to identify drop-offs and opportunities, then fix them
• Rapidly stand-up tests (copy, layout, journeys) without needing full engineering cycles

If your instinct is to open Jira first, you’ll struggle here.

• Define the product strategy and roadmap for Aviva Partner &
• Turn Partner into a high-value broker experience, not just a content portal
• Drive measurable improvements in engagement, adoption, and sales impact across both websites

• Work directly with our engineering vendor for more complex builds
• Be comfortable driving outcomes without a traditional dev team structure
• Balance key stakeholder demand (marketing, business units) with product-driven improvements

• Simplify how work gets done - cut process where it slows delivery
• Introduce better ways of working using AI and automation
• Create a culture of shipping, learning, and iterating quickly

• You are a builder
  • You’ve shipped things yourself
  • You’re comfortable getting hands‑on with tools and platforms
• You are AI-native
  • You actively use AI tools to accelerate your work
  • You think about how AI reduces dependency and speeds up delivery
• You have strong product judgment
  • You know what matters and what doesn’t
  • You prioritise impact over completeness
• You can operate in ambiguity and still deliver
  • You don’t need perfect structure to get started
  • You create clarity through action
• You’re comfortable working with a vendor delivery model
  • You can drive outcomes without owning every resource directly

• Experience with AEM / Adobe Experience Cloud
• Experience improving content‑heavy or marketing‑driven websites
• Experience with personalization, experimentation, or analytics‑led optimization

• Aviva Partner becomes a material growth and engagement channel
• The website evolves continuously—not in slow, batch releases
• A meaningful portion of improvements are shipped without engineering dependency
• The team…