Creative Director

At Open Farm we are transforming the way people feed their pets, with a focus on producing premium, healthy food and treats, all ethically sourced from farm-to-bowl. Headquartered in Toronto and with teammembersacross the US, Open Farm is one of the fastest growing CPG companies in North America. We believe that the best foods are made with consciously sourced, top-quality ingredients from farmers and fisheries who believe in doinggood for all animals and the environment.

Open Farm is a premium pet food brand built on trust, transparency, and doing things the right way, always. We’reentering a new phase of growth where creative excellenceisn’tjust about beautiful storytelling,it’salsoabout driving clarity, speed, and results across the entire funnel. This role exists to own and connect our narrative end‑to‑end: from the first moment someone meets Open Farm, to the point they choose us, stay with us, and advocate for us.

You’llensure our creative work is emotionally resonant, unmistakably Open Farm, and measurably effective. T his is not a “big idea, hand it off” role. This is where strategy meets execution. You will think, make, test, refine, and launch.

The Creative Directoris responsible for shaping and stewarding Open Farm’s creative direction across all channels and funnel stages:brand, social, paid, owned, and commerce. Reporting to the VP of Marketing and sitting within the Brand team,you’lldefine the creative north star and ensure it shows up consistently, clearly, and powerfully everywhere our brand lives.

You’llpartner closely with Brand, Growth, DTC, Social,Retail marketing and external partners to turn insight into work that performs. You are equal parts creative leader, strategic thinker, and hands‑on doer. You care deeply about craft, but you care just as much about impact.

Brand narrative & creative direction

• Own and evolve Open Farm’s brand narrative, voice, and creative principles across all channels.
• Define the non‑negotiables (tone, visual language, messaging guardrails) that ensure consistency without killing speed.
• Ensure every piece of creative ladders into a clear, cohesive brand story.

• Translate customer, business, and cultural insights into clear creative direction and concepts.
• Develop campaign ideas, story arcs, and content frameworks that scale across funnel stages.
• Actively contribute to concepting, writing, and creative problem‑solving — this is a hands‑on role.

• Partner with Growth and DTC teams to ensure creative work drives attention, consideration, and conversion.
• Use performance data, testing results, and platform insights to refine creative direction and drive execution.
• Balance brand building with commercial outcomes — and know when to push each.
• Set the creative direction for social storytelling across platforms, ensuring it ladders into the broaderbrandnarrative.
• Partner closely with Social and Community teams to guide narratives, formats, and creative guardrails — balancing cultural relevance with brand consistency.
• Contribute to social concepting, scripting, and storytelling when needed, without owning day‑to‑day posting or community management.
• Help shape high‑velocity content approaches that drive reach, engagement, and follower growth.
• Ensure social content reflects platform‑specific behaviors, trends, and algorithms while remaining unmistakably Open Farm.

• Provide clear creative direction and feedback to in‑house creators across paid, email, web, andsocial.
• Brief and collaborate with external agencies, freelancers, and production partners.
• Build simple, scalable creative systems that raise quality and increase speed.

• Open Farm creative is deeply on brandand effective
  -It catches attentionofconsumers (drives fame), tells the right stories anddrivebroaderengagement.
• Open Farm’s creative feels unmistakable, consistent, and differentiated.
• Teams move faster because direction is clear.
• Campaigns and content perform — creatively and commercially.
• Creative decisions are grounded in insight, not opinion.
• The…