Vice President - General Manager

Job Description

Are you ready to lead the LEGO® Group's Canadian operations? We are seeking a commercially savvy General Manager to oversee the strategic and operational aspects of our Canadian business. This is a unique opportunity to shape the future of the LEGO® Brand in Canada — driving sustainable growth, strengthening customer and consumer engagement, and leading a high-performing team to success.

• Establish the strategic direction for the Canada business, adapting it into specific sales and marketing strategies and actionable implementation plans.
• Meet local financial targets, including sales, costs, and profits, while enhancing colleagues and customer satisfaction.
• Foster profitable growth by cultivating relationships with customers, IP partners, agencies, and key external stakeholders.
• Lead the market in digitalizing the consumer journey and expanding eCommerce.
• Manage the operational aspects of the Canadian business, actively participating in strategic projects and task forces at the Americas or Global level.
• Advance the team’s People and Culture Agenda, emphasizing Succession Planning, Capability Building, Inclusion, and Team Development.
• Prioritize innovation by leveraging experience and data‑driven insights to support and challenge the team in testing, learning, and scaling.
• Lead a dedicated team of ~40 commercial colleagues.

The General Manager (GM) will join the Americas leadership team, playing a key role in guiding the LEGO® Brand's Business-to-Business efforts, as well as national and regional marketing and operations throughout Canada. The GM will collaborate in developing the 3-year strategic plan, lead market-wide transformation projects, and be accountable for business performance.

• General Management Expertise Proven experience in P&L ownership and a strong track record of driving commercial success.
• Sales Experience Extensive background in consumer products, lifestyle, FMCG, fashion, or consumer-focused e-commerce.
• Global Experience Demonstrated ability to deliver exceptional results in a global context.
• Leadership Qualities Inspiring and passionate leader with a growth mindset, capable of building high-performing B2B teams. Demonstrates authenticity, self-awareness, and flexibility, effectively influencing within a matrixed structure while adapting to changing circumstances.
• Stakeholder Management Ability to cultivate relationships with agencies, IP partners, distributors, specialist retailers, and e-commerce players.
• Digital Savvy Deep understanding of digital transformation affecting consumers, shoppers, and customers.

The annual base salary for this position has a range from $ - $ based on anticipated responsibilities, market benchmarks, and organizational set-up. The LEGO Group carefully considers a wide range of compensation factors, including but not limited to prior experience, skills, expertise, location, internal equity, and other considerations permitted by law when determining the salary. A bonus scheme with a target Bonus of 30% of the annual base salary is in place for this position as well as a standard benefit package.

The comprehensive remuneration details, incl. benefits, will be communicated upon finalization of the employment offer.

• Family Care Leave – We offer enhanced paid leave options for those important times.
• Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.
• Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.
• Colleague Discount – We know you'll love to build so from day 1 you will qualify for our generous colleague discount.
• Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.
• Your workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3…