Sales Director

Sales Director, Toronto. Role Type:
Full Time MANDATORY REQUIREMENTS

10+ Years of Healthcare Technology Sales Exp

Cancard Inc is looking for an experienced, engaged, and hands‑on healthcare sales leader for the position of Director of Sales, to help drive development, launch and successful commercialization of an innovative portfolio of healthcare hardware and technology products across markets for Cancard.

Cancard, Inc is a multi‑technology company operating in Markham (Toronto) since 1989. Both Cancard and its sister business Advaa Health are pioneering the transformation of primary healthcare through technological innovation. Our mission is to empower physicians, nurses, caregivers and providers with state‑of‑the‑art digital tools and solutions to improve long‑term patient outcomes, while reducing readmissions, chronic disease management, administrative burden on nurses and caregivers and overall cost to serve.

In an era where healthcare professionals face increasing paperwork and complex administrative tasks, we stand as a key partner in enabling physicians to focus on what truly matters – patient care.

We are seeking ambitious, results‑oriented, and entrepreneurial sales managers to lead business development and sales efforts starting with our portfolio of healthcare products including scheduling & queue management solution across various global markets. This role is ideal for a senior sales professional with a proven track record in healthcare technology sales who is looking to build and scale a business and ultimately grow into senior general management leadership position.

The successful candidate will be responsible for driving new customer acquisition, developing strategic partnerships, building a high‑performing sales organization, and establishing our solution as a leading patient flow, appointment scheduling, and queue management platform within hospitals, healthcare networks, diagnostic chains, clinics, and other customer‑facing enterprises. This is a high‑impact role requiring both hands‑on sales execution and strategic leadership capabilities.

• Drive end‑to‑end sales activities, from prospect identification and lead generation through contract negotiation and closure to achieve and exceed quarterly and annual revenue targets.
• Build and manage a robust pipeline of opportunities across healthcare providers, hospital groups, diagnostic centers, clinics, and healthcare ecosystems.
• Identify and pursue strategic opportunities within government healthcare initiatives, healthcare networks, and enterprise accounts.
• Develop account penetration strategies for large healthcare organizations and multi‑location healthcare groups.
• Create territory plans and go‑to‑market strategies to accelerate market adoption.

• Leverage existing healthcare industry relationships to create new business opportunities.
• Engage with hospital administrators, CIOs, CEOs, Operations Heads, Patient Experience Leaders, and Digital Transformation teams.
• Position Cancard solutions along with the Zuna queueing and scheduling solution as a strategic platform for improving patient experience, operational efficiency, resource utilization, and digital transformation.
• Understand customer workflows and recommend tailored solutions addressing appointment scheduling, patient flow optimization, queue management, self‑service check‑in, and operational efficiency.
• Stay informed on healthcare technology trends, regulations, and market developments.

• Build long‑term relationships with key decision‑makers and executive stakeholders.
• Develop executive‑level business cases and ROI‑driven value propositions.
• Lead complex sales cycles involving multiple stakeholders and procurement processes.
• Negotiate commercial agreements and manage enterprise contract discussions.
• Ensure smooth handoff and collaboration with implementation and customer success teams.

• Identify and develop strategic partnerships with healthcare consultants, technology integrators, channel partners, and healthcare associations.
• Build…