Franchise Sales Representative​/North America

Serruya Private Equity is a global leader in building, scaling, and franchising iconic food brands. Our portfolio includes Yogen Früz, Pinkberry, Swensen’s, Sweet Jesus, Yogurty’s, Cha Cha Matcha, Yeh! Yogurt , and more — with thousands of locations worldwide and an aggressive growth strategy across the United States.

We don’t just sell franchises —
we build brands people love and operators believe in.

We’re looking for a driven, high‑energy Franchise Sales Representative to lead U.S. expansion across our portfolio. This is a frontline growth role , owning the franchise sales pipeline from first conversation to signed deal.

You’ll be the face of our brands to prospective franchise partners.

• Build and manage a strong pipeline of qualified franchise leads across the U.S.
• Lead discovery calls, pitch brand opportunities, and guide candidates through the full sales cycle
• Close franchise deals and support onboarding of new partners

• Proactively source leads via outreach, brokers, referrals, and events
• Represent our brands at franchise shows, industry events, and networking opportunities
• Build relationships with brokers, developers, and multi‑unit operators

• Pitch multiple brands based on market fit and operator profile
• Clearly communicate each brand’s value proposition
• Act as an energetic, credible brand ambassador
• Track leads, conversations, and deal progress in CRM
• Maintain strong follow‑up discipline and conversion focus
• Provide regular reporting on pipeline health and market insights
• Monitor U.S. franchise trends, competitors, and real estate dynamics
• Identify key growth markets and expansion opportunities

• 2–5+ years of franchise sales, development, or related B2B sales experience
• Proven closer — able to move deals from lead → signed agreement
• Confident communicator and relationship builder
• Experience with multi‑unit operators or franchise groups (
  strong asset )
• Comfortable pitching multiple brands and adapting to diverse concepts
• Highly organized with strong pipeline and follow‑up discipline
• Willingness to travel for meetings, site visits, and trade shows

• Experience in QSR, retail, or hospitality franchising
• Existing network of franchisees, brokers, or developers
• Entrepreneurial mindset — you think like an owner
• Passion for food brands and building at scale

• Work with globally recognized franchise brands
• Be part of a major U.S. expansion initiative
• High‑impact role with direct influence on growth
• Opportunity to scale into senior franchise development leadership