Territory Sales Representative Ontario

Job Description

The Ontario Territory Sales Representative (TSR) is responsible for driving profitable growth within the Commercial construction sector by executing high impact job site selling, building strong contractor and installer relationships, and increasing the presence of CPC’s products across active projects. This role focuses on maximizing territory performance through daily on site engagement, end user pull through demand creation, and strategic coordination with distributor and channel partners.

• Manage, grow, and retain business across the assigned Commercial territory by developing strong relationships with contractors, subcontractors, installers, project managers, and site supervisors.
• Execute a job site first approach by maintaining regular visibility on active commercial projects to identify opportunities, support installations, and secure CPC product usage.
• Lead territory planning to maximize pull through demand and increase product penetration across priority commercial contractors and projects.
• Conduct frequent site audits to track project progress, product usage, competitive activity, and upcoming needs.

• Build strong relationships with job site decision makers to understand needs, address challenges, and position CPC as the preferred partner.
• Educate contractors, foremen, and installers on product features, installation benefits, and application best practices to drive product adoption.
• Identify in progress and upcoming commercial projects, ensuring CPC solutions are specified, approved, and ordered through appropriate distribution channels.
• Provide on site technical support, problem solving, and product demonstrations to ensure successful installations and user confidence.

• Proactively identify new commercial construction opportunities and connect with project influencers including engineers, project managers, general contractors, and specialty trades.
• Maintain detailed knowledge of current and upcoming commercial market activity within the territory.
• Build long term relationships with key commercial end-users to establish CPC as the preferred brand on recurring projects.

• Collaborate with the National Sales Manager to develop account and project penetration strategies aligned with commercial market growth objectives.
• Conduct regular business reviews for key commercial contractors and project partners.
• Work cross-functionally with internal teams to execute commercial-focused sales initiatives and support new product introductions.

• Continuously assess competitive activity on job sites and within the commercial sector, identifying trends and opportunities for differentiation.
• Use sales data, project intelligence, and market insights to adjust territory strategy for maximum impact.
• Provide timely feedback on product performance, customer needs, and changing market conditions.

• Achieve and exceed assigned commercial sales targets, profitability goals, and strategic KPIs.
• Maintain a disciplined approach to pipeline tracking, project follow-up, and execution of high value activities.

• Ability to assess contractor needs, project timelines, product fit, competitive positioning, and market dynamics.
• Strong analytical skills to inform tactical and strategic decisions.

• Proven ability to influence contractors and installers through consultative selling, field demonstrations, and value proposition selling.
• Strong negotiation and presentation skills.

• Highly disciplined in job site routing, territory planning, and follow-through.
• Effective in fast-paced field environments with multiple priorities.

• Understanding of margins, cost drivers, revenue levers, and pricing dynamics that affect commercial profitability.

• University Degree or college diploma (Business/Marketing preferred).
• Minimum 5 years relevant sales experience, commercial construction experience preferred.
• Proficiency with MS Excel,…