Business Development Representative; BDR

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced back-lighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms built around our patented Lumi Sheet® technology.

We're looking for a Business Development Representative (BDR) to generate new sales opportunities and develop early-stage customer relationships. This role is critical to Omnify's sales engine — identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team. It's ideal for someone motivated, curious, and eager to build a career in professional sales, working closely with Marketing and Regional Sales Managers to uncover project opportunities across North America.

• Conduct outbound prospecting through calls, email, and digital outreach
• Follow up on leads generated through marketing campaigns
• Identify and engage new potential customers within target markets
• Re-engage dormant accounts to identify new opportunities
• Conduct discovery conversations to understand customer needs and projects
• Qualify opportunities and gather key project information
• Create and manage new accounts and contacts in the CRM
• Maintain accurate records of outreach and opportunity development

• 1–3 years of professional experience (sales, customer-facing, or business development roles preferred)
• Strong communication and relationship-building skills
• Curiosity and willingness to learn about new industries and products
• High level of organization and discipline in managing outreach activities
• Comfort initiating conversations with new prospects
• Strong motivation to develop a career in professional sales
• Experience with CRM software an asset
• Opportunity to build a career in B2B sales
• Exposure to the architectural and design industries
• Work with innovative lighting technologies
• Join a growing, entrepreneurial organization — two of Canada's Top 40 Under 40 recipients sit on our executive team
• Work closely with experienced sales leaders
• Strong growth path: successful BDRs can move into Regional Sales Manager or other commercial leadership roles