Business Development Representative

Omnify, a subsidiary of Lumify Inc., is a North American leader in advanced backlighting systems and illuminated architectural lighting solutions. We design and manufacture innovative lighting platforms that allow light to be seamlessly integrated into products, spaces, and environments.

Our patented Lumi Sheet® technology anchors a growing portfolio of scalable lighting systems engineered for reliability, design flexibility, and performance. We partner with manufacturers, designers, architects and builders to deliver custom lighting solutions that elevate both functionality and visual impact.

Omnify is an energetic, entrepreneurial organization and has two of Canada’s Top 40 Under 40 recipients on our executive team.

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Omnify is seeking a Business Development Representative (BDR) responsible for generating new sales opportunities and developing early-stage customer relationships.

The BDR plays a critical role in Omnify’s sales engine by identifying potential customers, qualifying opportunities, and building pipeline for the Regional Sales team.

This role is ideal for someone who is motivated, curious, and eager to build a career in professional sales.

The BDR will work closely with Marketing and Regional Sales Managers to develop new accounts and uncover project opportunities across North America.

• Conduct outbound prospecting through calls, email, and digital outreach
• Follow up on leads generated through marketing campaigns
• Identify and engage new potential customers within target markets
• Re-engage dormant accounts to identify new opportunities
• Conduct discovery conversations to understand customer needs and projects
• Qualify opportunities and gather key project information
• Create and manage new accounts and contacts in the CRM
• Maintain accurate records of outreach and opportunity development

This role provides strong exposure to:

• B2B technical sales
• Opportunity qualification and discovery
• CRM and sales tools
• Working with architects, designers, manufacturers, and contractors

Successful BDRs at Omnify can grow into Regional Sales Manager or other commercial leadership roles.

• 1–3 years of professional experience (sales, customer-facing, or business development roles preferred)
• Strong communication and relationship-building skills
• Curiosity and willingness to learn new industries and products
  
  High level of organization and discipline in managing outreach activities
• Comfort initiating conversations with new prospects
• Strong motivation to develop a career in professional sales

• Opportunity to build a career in B2B sales
• Exposure to the architectural and design industries
• Work with innovative lighting technologies
• Join a growing and entrepreneurial organization
• Work closely with experienced sales leaders

Please include a short note describing a time you successfully initiated a conversation or opportunity with someone new and what the outcome was.

• Foster a culture of mutual respect, innovation, and pride
• Communicate openly, honestly and frequently (no BS)
• Value the full involvement of and input of all employees
• Provide clean, safe and ethical work environment
• Establish clear accountability and provide the authority to achieve goals
• Encourage calculated risks and reward success
• Do more with less

Omnify is an equal opportunity employer committed to diversity and inclusion. We are pleased to consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran's status, Aboriginal/Native American status or any other legally protected factors. Disability-related accommodations during the application process are available upon request.

All interested applicants who meet the qualifications listed above are invited to submit a resume by clicking “Apply Now.”

The indicated pay range is a good faith estimate based on required qualifications, experience, training, and other factors permitted by law. It reflects the pay band established by the client company. Actual offers may vary depending on skills, experience, geographic location, and expected work quality. Most candidates start in the lower half of the range. Pay history is not considered where prohibited by law.

This information serves as a general guideline for compensation discussions.

To support a fair and efficient hiring process, we may use artificial intelligence (AI) tools to help review applications. Our team carefully reviews all candidates, and AI is used only as a support tool, never as the sole decision‑maker.