Global Marketing Manager, Nucleic Acid Therapeutics

Bring more to life. Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?

At Cytiva, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact. You’ll thrive in a culture of belonging where you and your unique viewpoint matter, and by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.

Working at Cytiva means being at the forefront of providing new solutions to transform human health. Our incredible customers undertake life‑saving activities ranging from fundamental biological research to developing innovative vaccines, new medicines, and cell and gene therapies.

At Cytiva you will be able to continuously improve yourself and us – working on challenges that truly matter with people that care for each other, our customers, and their patients. Take your next step to an altogether life‑changing career. Learn about the Danaher Business System, which makes everything possible.

The Global Marketing Manager, Nucleic Acid Therapeutics is responsible for developing and executing the Cytiva marketing plan to drive share gain in synthesis, analysis, and purification for nucleic acid‑based therapeutics. The role includes market segmentation, target persona development, value propositions, and omni‑channel campaigns to build demand and accelerate funnel progression across priority customer segments (emerging biotech and advanced therapy developers).

This position reports to the Global Marketing Director, Nucleic Acid & Nanomedicine. It is part of the Global Medicine Operating Company, located in Marlborough, MA, or Vancouver, BC, and will be an on‑site role.

• Define and execute an awareness strategy for Cytiva’s nucleic acid therapeutics capabilities, targeting CDMOs, biotechs, and biopharmas focused on advanced therapy manufacturing. Prioritize segments, craft value propositions, develop positioning, and select the most effective channels to reach potential customers.
• Drive education‑led demand by delivering webinars, workshops, user‑group events, and thought‑leadership content—such as case studies and technical talks—and track reach and engagement to demonstrate growing awareness and qualified interest.
• Lead integrated, omni‑channel campaigns—website pages, email nurtures, targeted outreach, and account‑based marketing (ABM)—and align closely with Commercial and Field Marketing teams to convert interest into discovery calls.
• Activate ecosystem partnerships (e.g., cross‑business‑unit and cross‑OpCo) to expand reach through joint marketing efforts and conferences.
• Capture the voice of the customer and drive continuous improvement by using customer insights and data analysis to refine marketing efforts, establishing clear KPIs (awareness, engagement, qualified conversations), and applying Danaher Business System methods to optimize performance.

• Bachelor’s degree in a relevant field (marketing or business).
• 5+ years in marketing or product management within life sciences, biopharma, or CDMO.
• Demonstrated product/services launch success (end‑to‑end launch ownership with measurable outcomes).
• Proven experience owning a portfolio revenue target and driving growth through campaigns and GTM execution.
• Budget management experience aligned to organizational goals (planning, tracking, optimization).

• Ability to travel: 8‑10% (customer visits, internal meetings, key conferences).

• Experience working within a biopharma, CDMO, or life sciences company with a focus on advanced therapies (e.g., CGT, mRNA) or bioprocessing.
• Experience collaborating with global colleagues across multiple geographies/time zones.
• Proficiency with martech/CRM (e.g., campaign automation, pipeline analytics) and ABM strategies (industry‑standard tools).

Cytiva, a Danaher operating company, offers a broad array of comprehensive, competitive benefit programs that add value to our lives. Whether…