Director of Consumer Insights , Wellness

Position

Director of Consumer Insights, Wellness

Marketing for Wellness

Marlborough, MA, Hybrid (work 3 days onsite)

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. In‑office collaboration will be from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays.

• Champion a consumer‑first mindset across Wellness, ensuring the external perspective informs strategy, innovation, and execution
• Serve as a strategic thought partner to Brand Marketing, Innovation, and Experience Planning teams, bringing forward‑looking consumer and market perspectives
• Lead the development of global learning agendas and insight strategies aligned to business priorities
• Design, manage, and deliver best‑in‑class qualitative and quantitative research with speed, rigor, and impact
• Translate data into compelling storytelling and well‑founded actionable recommendations for senior stakeholders
• Establish and steward best practices, tools, and frameworks for consumer insights across the Wellness portfolio
• Partner closely with Analytics team to integrate consumer understanding with business and performance data
• Lead the end‑to‑end consumer insights strategy for the Wellness portfolio, developing annual learning roadmaps that fill knowledge gaps, identify growth opportunities, and guide key decisions across the consumer journey. Serve as a strategic advisor to brand and innovation teams, bringing a forward‑looking consumer perspective to planning and fostering a consumer‑obsessed culture through proactive insight sharing and cross‑functional alignment
• Lead the design, execution, and delivery of custom qualitative and quantitative research to inform brand foundations, segmentation, concept/claims testing, messaging, innovation, and experience assessments. Translate business questions into clear research objectives and select the most effective methodologies using DIY platforms, syndicated tools, and external partners. Manage top‑tier research vendors, set quality expectations, and ensure all work is delivered on time, on budget, and with strong business relevance and actionable outcomes
• Synthesize insights across primary research, secondary data, analytics, trends, and cultural context to build a holistic view of the consumer. Translate diverse data sources into clear, actionable insights that guide decision‑making across the organization, delivering concise implications and recommendations that shape strategy, creative development, innovation, and go‑to‑market plans
• Partner with Brand Marketing, Innovation, Experience Planning, Creative, and Analytics teams to embed consumer insights throughout planning and execution. Work with analytics partners to integrate consumer, shopper, and behavioral data, strengthening decision‑making and driving holistic, insight‑led strategies
• Monitor competitive activity, consumer and category trends, and broader macroeconomic and cultural shifts to inform future‑focused insights. Evolve global insights standards, tools, and frameworks to drive consistency and effectiveness across the Wellness portfolio. Continually identify opportunities to improve ways of working, enhance research efficiency, and increase the impact of insights on the business

• Strong empathy for consumers and ability to advocate for the consumer perspective
• Strategic and analytical thinking
• Bias for action with the ability to influence and collaborate effectively in a matrixed organization
• Proven track record of translating business questions into effective research approaches, synthesizing data into insight‑driven narratives, and delivering clear, actionable recommendations that influence strategy and decision making
• Deep hands‑on experience designing and executing both qualitative and quantitative research, with strong understanding of consumer research methodologies and best practices
• Track record of building and maintaining a best‑in‑class research vendor ecosystem through rigorous evaluation, selection, and ongoing management
• Demonstrated expertise using DIY…