Group Marketing Manager, Digital Experience

Group Marketing Manager – Digital Experience

Our client is dedicated to transforming lives through innovative medical solutions that improve the health of patients around the world. Group Marketing Manager – Digital Experience

Location:

Marlborough, MA Hybrid: 3 Days onsite required Diversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance Our client will give you the opportunity to harness all that's within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, they will help you in advancing your skills and career. Here, you'll be supported in progressing – whatever your ambitions.

Overview of the role:
The Digital Experience Group Marketing Manager (GMM) will lead a team that delivers customers the right messaging, content & solutions at the right time and in the right channel for proven value. In partnership with product marketing and content strategy, the Digital Experience GMM will set the vision, strategy and priorities for the digital experience and lead a team to define, develop, and execute impactful, data-driven digital programs for physicians and patients.

Success is measured by the overall business impact of these solutions and consistent, positive cross-functional collaboration.

Your responsibilities will include:

• Work with commercial leadership to define, develop and execute, the optimal global digital marketing and communications experience(s) for our customers that drives successful results.
• Define the vision and strategy to be a proactive, strategic partner that demonstrates value for the commercial organization.
• Serve as a liaison between marketing & strategy and our sales experience team, in ensuring the best possible digital experience for our physicians and patients.
• Provide the strategy and priorities for the digital experience team on an annual basis as well as determine key quarterly priorities and initiatives to support.
• Communicate the digital experience strategy, priorities and KPIs to stakeholders and partners regularly including Product Management and Sales Leadership.
• Establish the channel strategy for the digital experience including platforms such as web, email, social, paid media and Mar Tech.
• Build a trusted relationship with stakeholders at all levels and in all regions and consistently gather feedback on digital experiences to accelerate, develop or improve.
• Use performance data to identify opportunities where digital can make a positive impact on physician and patient interest and demand.
• Develop roadmap and business case for digital tools to support the digital experience such as marketing automation, personalization engines, modular content, customer data platforms and more.

Required qualifications Undergraduate degree required, with Business Administration, Marketing, IT, Sales and/or Project Management Experience. 7+ years' experience in a high-performance, digital role within a global-matrixed organization. Strategic skills and process experience. A strong understanding of the digital environment, including digital strategy, planning, execution, analysis, optimization, and technology. Strong influencing skills at all levels with proven success. Ability to build internal and external relationships at all levels of the organization.

Excellent communication skills.

Preferred qualifications MBA Preferred Experience in healthcare, life sciences, medical device, or pharmaceutical industry. Agency experience preferred;
Downstream marketing experience preferred Ability to work and thrive in a cross functional, matrixed Division with various key stakeholders Business analytics and project management skills Willing to travel 20%.

Our client has been and will continue to be an equal opportunity employer. To ensure full implementation of its equal employment policy, the Company will continue to take steps to assure that recruitment, hiring, assignment, promotion, compensation, and all other personnel decisions are made and administered without regard to race, religion, color, national origin, citizenship, sex, sexual orientation, gender identify, gender expression, veteran's status, age, mental or physical disability, genetic information or any other protected class.