Digital Marketing Specialist - Defined Term

Digital Marketing Specialist - 18 Month Defined Term

Onsite Location(s):
Marlborough, MA, US 01752

At Boston Scientific, you will work in a diverse, high‑performance team tackling the most important health industry challenges. With access to the latest tools, information and training, you’ll advance your skills and career through the Neuromodulation Digital Marketing team.

The Neuromodulation Digital Marketing team seeks a Digital Marketing Specialist II to develop best‑in‑class digital marketing programs aligned with divisional marketing and communications objectives. The role will act as a digital subject‑matter expert, support comprehensive digital strategies, activate campaign plans and measure the effectiveness of digital channels and tactics. It will also serve as a key project manager for cross‑functional digital initiatives, coordinating stakeholders, timelines, and deliverables while supporting strategic business integration initiatives, including the alignment of digital marketing programs, processes, platforms and customer experiences resulting from acquisitions, partnerships or organizational changes.

The candidate will help ensure seamless customer experience across our digital ecosystem while driving business results among our audiences.

This is an 18‑month defined‑term position. Continued employment beyond the defined term is not guaranteed.

Hybrid – at least three days per week in the local office.

Not available.

• Develop a strong understanding of our customers and their attitudes and behaviors across platforms, channels and activities to provide segmentation and personalization to marketing plans.
• Partner with the Digital Marketing Manager to develop digital marketing plans aligned to the customer journey.
• Lead and coordinate digital marketing projects, managing timelines, deliverables, dependencies, risks and stakeholder communications to ensure successful execution.
• Support the planning and execution of digital marketing work streams related to business integration initiatives, ensuring alignment of customer communications, websites, marketing technologies, campaign operations, reporting and stakeholder expectations.
• Serve as the digital marketing lead for integration‑related projects, coordinating activities across legacy and newly integrated teams, agencies, systems and processes to ensure business continuity and a seamless customer experience.
• Support cross‑functional integration initiatives involving marketing platforms, CRM systems, analytics tools, websites and other digital technologies to improve customer experiences and operational efficiency.
• Develop and maintain project plans, track milestones, manage dependencies and provide regular status updates to stakeholders for integration and digital marketing initiatives.
• Partner with external agencies and vendors as needed for digital marketing programs and technology implementations.
• Ensure digital tactics, including webpage development, SEM, programmatic advertising, social media and email marketing, are executed on time, on budget and to high‑quality standards.
• Audit existing campaigns, analyze keywords, ad copy, bid strategy and campaign elements to identify opportunities to improve performance and KPIs.
• Partner with analytics teams to demonstrate the value of programs and provide a regular cadence of reporting and insights.
• Collaborate with Digital Marketing Managers for stakeholder and legal compliance reviews and approvals.
• Partner with the Digital Marketing Manager to develop and execute testing strategies for media campaigns and integrated digital experiences.
• Build and maintain strong cross‑functional relationships with digital marketing, analytics, UX, design, Mar Tech, IT and other stakeholders.
• Collaborate with other divisions across Boston Scientific to communicate performance, align digital initiatives and identify testing and integration opportunities.
• Identify and communicate trends and opportunities through a working knowledge of analytics, SEO, lead generation, third‑party research, competitive analysis, digital trends and past campaign data.