Digital Media Manager

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Diversity
- Innovation
- Caring
- Global Collaboration
- Winning Spirit
- High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

The Digital Media Performance Manager assumes a pivotal role in implementing media best practices, tests, and processes throughout the enterprise. Collaborating closely with our AOR and Digital Marketing Managers, this individual will drive optimization aimed at maximizing impact with our customers. Responsibilities of this role include managing the relationship with our AOR, collaborating with our analytics team on cross-enterprise reporting, and spearheading ongoing campaign optimization efforts to ensure BSC achieves its holistic media KPIs and goals.

Well-qualified candidates possess prior experience in Healthcare Professional and/or Direct-to-Patient roles, with demonstrated proficiency in managing media strategy across all paid digital platforms including Search, Social, Programmatic, Endemic, etc.
This individual contributor role reports directly to the Senior Group Manager of Performance Marketing and will be joining a dynamic team characterized by its fast-paced nature, thoughtfulness, attention to detail, skillfulness, supportiveness, and collaboration.

At Boston Scientific, we value collaboration and synergy. This role follows a hybrid work model requiring employees to be in our Marlborough, Massachusetts, or Arden Hills, Minnesota, office at least three days per week. Boston Scientific will not offer sponsorship or take over sponsorship of an employment visa for this position at this time. Relocation assistance is not available for this position at this time.

Media Strategy & Performance Optimization

• Partner with Digital Marketing Managers across divisions to define the strategic role of digital media, optimize channel investment and campaign performance, and translate traffic, behavioral, and conversion data into actionable recommendations.
• Lead test-and-learn media strategies with Analytics, agency, and commercial partners, using data-driven experimentation to drive incremental value.
• Develop audience strategies across HCP/DTR/DTP segments, identifying overlap, opportunities for coordination, and efficiencies across business units.
• Lead the development and execution of BSC brand media campaigns in collaboration with the Global Brand Marketing manager and agency partners.

Measurement, Privacy & Media Governance

• Partner with Corporate Analytics to align media measurement and campaign tracking with enterprise data strategy and standards.
• In partnership with Privacy, IT, Analytics, agency, and platform partners, establish governance and QA processes to ensure consent signals and approved data-use rules are accurately implemented across campaign platforms, agency workflows, and measurement solutions.
• Serve as Boston Scientific's subject matter expert for media brand safety, partnering with agencies, media platforms, and key technology partners.

Cross-Functional & Agency Leadership

• Partner across Marketing and leadership to align media strategy and execution with broader business priorities.
• Serve as a strategic advisor to Digital Marketing teams and provide direction and oversight to agency partners to ensure channel execution aligns with business objectives.

Capability Building & Innovation

• Educate business teams on emerging media capabilities, technologies, and opportunities to improve customer and patient engagement.
• Evaluate and advance the responsible use of AI in digital media, including opportunities to improve audience strategy, campaign optimization, creative effectiveness, measurement, and operational efficiency, in alignment with enterprise AI, privacy, and data governance…