Senior Manager Marketing Analytics & Digital

About Sequel

Sequel, headquartered in Manchester, New Hampshire, is a company developing the next generation of transformative drug-delivery advancements starting with diabetes. Sequel’s approach is to look at diabetes management holistically to advance systems that make living with diabetes simpler and easier for all. Sequel’s flagship product, the twiist Automated Insulin Delivery (AID) System, launched in July 2025 for people with type 1 diabetes providing them with personalized diabetes management.

Sequel Med Tech isseekinga strategic, tactical, and data-driven

Senior

Manager, Marketing Analytics & Digital Performance to join our marketing team. This role will be instrumental in measuring andoptimizingthe performance of our digital campaigns and broader marketing efforts across the funnel. This role will own our marketing dashboards, reporting systems,competitive intelligence efforts,and work closely with cross-functional teams to deliver insights and recommendations that drive better decisions and stronger ROI.

The ideal candidate has a strong background in marketing analytics and digital marketing performance. This person is a clear and concise communicator that cantransform complex data into compelling stories and actionable recommendations for senior leadership.

The successful candidate will have deepexpertisein Salesforce reporting, Tableau dashboard development, and executive-level presentations,and be proactive, collaborative, and comfortable operating in a fast-paced environment. Experience with in the diabetes, medical device, digitalhealthorbroaderhealthcarespace is preferred.

• Build and maintain
  
  Tableaudashboards:
  Design, implement, and continuously improve
  
  Tableaudashboards that capture marketing KPIs across awareness, consideration, conversion, and retention stages.
  
  Pull, analyze, and integrate data from Salesforce and other relevant data sources to provide accurate, actionable insights.

• Ensure data accuracy and integrity:
  Partner cross-functionally and with agency partners to validate
  
  Salesforce and otherdata sources andmaintainconsistent, reliable data pipelines.

• Create standardized reporting frameworks:
  Develop monthly, quarterly, and campaign-specific reporting templates and dashboardstoprovideconsistent insights to stakeholders and senior leadership.

• Develop executive-level presentations and recommendations:
  Build visually compelling PowerPoint presentations that synthesize complex data into clear business insights, strategic recommendations, and action plans for senior leadership and cross-functional stakeholders.

• Analyze marketing program effectiveness:
  Measure performance across digital channels (paid media, email, SEO, website) andidentifyoptimization opportunities to improve ROIand business outcomes.

• Support A/B testing and experimentation:
  Collaborate with sales and product teams to define success metrics, analyze test results, and recommend data-driven changes.

• Identify trends and insights:
  
  Provide actionable insights based on consumer behavior, conversion paths, and segmentation analyses.

• Analyze the HCP and PWD journey:
  Track user paths frominitialawareness through conversion and retention toidentifydrop-off points, engagementopportunitiesand growth opportunities.

• Develop attribution and cohort models:
  Evaluate marketing impact across touchpoints to understand CAC and channel performance tooptimizefuture media spends.

• Segment user behavior:
  Analyze HCP and PWD segments by acquisition source, product interaction, or demographics to tailor messaging and campaign strategy.

• Inform campaign and channel strategy:
  Presentperformance reviews, businessinsightsandrecommendationsto guide budget allocation, creative direction, and media planning.

• Lead competitive intelligence efforts:
  
  Identify, evaluate, andmaintaininternal and external sources of competitive intelligence, market trends, and industry developments to keep stakeholders informed and support strategic planning.

• Support strategic initiatives:
  Provide analytical support for brand campaigns, product launches, lifecycle marketing, and partnership programs.

• Drive cross-functional alignment:
  Act as a liaison between marketing, sales product, and finance to ensure cohesive data-informed decision making.
  
  Lead through influence by building strong relationships, aligning stakeholders, and driving execution without direct authority.

• Education:
  
  Bachelor’s degree in Marketing,…