Social Media Coordinator

Social Media Coordinator (JN - Marlborough, Massachusetts

Salary: USD
55000 - USD
60000 per year

Social Media Coordinator

Marlborough, MA

On-Site

Schedule: Monday-Friday 8:00am-5:00pm

Pay: $55,000-$60,000

The Social Media Coordinator will be responsible for:

Take ownership of social content strategy and the master content calendar across all brands, exercising creative discretion in shaping post themes, formats, and campaign tie-ins. Align the calendar with marketing campaigns, association events, and company announcements, collaborating with marketing leadership and brand stakeholders to keep strategy grounded in broader business priorities.

Write, shoot, and edit the majority of social content in-house, including short-form video (Reels, Tik Tok, You Tube Shorts), photography, graphics, and copy, applying creative judgment to determine the best format and style for each brand and platform. Direct and appear on camera as needed. Plan and execute on-location shoots at properties, events, and offices, and manage a library of raw and finished creative assets.

Design static and animated graphics in Canva that align with each brand's visual identity.

Own and maintain day-to-day publishing across Facebook, Instagram, Linked In, Tik Tok, Nextdoor, You Tube, and other relevant platforms for each brand. Schedule and queue content using social management tools, monitor for optimal posting windows, and ensure platform profiles, bios, and business information stay current and accurate.

Actively monitor and respond to comments, direct messages, mentions, and tags across all brand accounts in a timely, on-brand voice. Build relationships with followers and community members, identify opportunities for user-generated content, and elevate service issues or sensitive inquiries to the appropriate team.

Maintain a distinct and consistent voice, tone, and visual identity for each operating brand while ensuring alignment with documented brand standards. Adapt content style, format, and messaging to fit each brand's audience without diluting the parent organization's overall identity, partnering with marketing leadership and brand stakeholders on strategy and routing higher-risk content through for approval before it goes live.

Track follower growth, engagement rate, reach, video views, and top-performing content across all platforms and brands. Prepare recurring performance reports and use content-level insights to refine future creative direction, format mix, and posting cadence.

Partner with the Digital Marketing Specialist to supply creative assets, captions, and organic-content insights for paid social campaigns. Flag high-performing organic posts as candidates for paid boosting and support audience and creative testing for paid social initiatives.

Produce recruiting and culture-focused content that showcases the employee experience across the family of companies, supporting talent acquisition and employer branding goals. Coordinate with HR on hiring campaigns, team spotlights, and company milestone content.

Stay current on platform algorithm changes, emerging formats, and social trends, and proactively recommend new content formats, platforms, or creative approaches. Test and evaluate new content types to keep each brand's presence fresh and competitive.

Maintain ownership of social scheduling and design software, coordinate with freelance photographers, videographers, or influencers as needed, and manage the equipment, subscriptions, and creative tools required to produce content efficiently.