Associate Media Manager, Wellness

Our Beauty & Wellnessdivision empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR , Honeywell , Vicks , Hot Tools , Drybar , Curlsmith , and Revlon brands, and this role may support one or more of these brands.

Look around your home, andyou'llfind us everywhere,in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!

Associate Media Manager

Marketing for PUR, Braun, Vicks & Honeywell

Marlborough, MA or Boston, MA (Hybrid; 3 days onsite per week). Employees based in Boston will be expected to work from the Marlborough office one day per week.

At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.

• Support development and execution of full‑funnel paid media campaigns across digital, social, search, retail media, programmatic, and emerging channels for Wellness Brands.
• Translate brand and business goals into actionable media plans, calendars, and launch requirements.
• Partner closely with our media agency to ensure activation excellence, accurate flowcharts, and on‑time delivery for annual and tentpole campaigns.

• Monitor in‑flight performance across channels, tracking KPIs such as ROAS, CTR, CPC, conversion rate, and New‑to‑Brand sales for Beauty & Wellness, with a focus on Amazon media.
• Vet live tactics with agency partners and recommend agile optimizations to improve efficiency and scale.
• Build clear, insight‑driven reporting for internal teams with actionable next steps.

• Leverage consumer insights, market trends, and competitive intelligence to inform media strategy.
• Support testing agendas (A/B creative testing, audience segmentation, channel mix) to drive continuous improvement.
• Collaborate with brand, sales, and consumer insights teams to ensure media efforts align with consumer journeys and purchase behavior.

• Partner with Brand Marketing, Sales, Content and Analytics teams to align media strategies with business goals.
• Serve as the day‑to‑day bridge between Brand, Sales, Creative, eCommerce, and the media agency.
• Provide creative teams with channel specific guidance to ensure assets meet platform best practices.
• Align campaign needs across brands, ensuring smooth launches and cohesive consumer experiences.

• Track pacing, actualization, and budget adherence across campaigns.
• Support agency management, ensuring clarity on deliverables, timelines, and performance expectations.
• Investigate performance trends and push partners toward continuous improvement.

• Track record of improving digital/media performance and KPIs.
• Strong problem‑solving skills with a proven ability to navigate complex, fast‑paced, multi‑stakeholder…